Why Your Business Needs a Capability Statement and How to Write a Killer One

Are you missing out on potential business opportunities because your company doesn’t have a capability statement? If you haven’t created one yet, it’s time to take this essential step.

A capability statement is a one-page document that outlines your company’s qualifications, expertise, and capabilities. It gives potential clients and partners an overview of your business’s strengths and serves as a marketing tool to showcase your unique selling points.

Here’s why you need a capability statement for your business:

1. It Differentiates Your Business

With so many companies vying for attention, having a capability statement sets your business apart from the competition. It’s a powerful tool that can help you secure more business opportunities by showcasing your strengths, experience, and capabilities.

2. Helps Expand Your Reach

A well-crafted capability statement showcases your business in a nutshell, making it easy for potential clients and partners to find the information they need quickly. This means you can expand your reach, connect with new business contacts and secure more contracts.

3. Establishes Credibility

If you are looking to establish yourself as a reputable business, having a capability statement is a must. A well-written statement shows potential customers that you take your business seriously, and that you have the experience, expertise, and capability to get the job done.

So, what should your capability statement include? Here are some tips on how to put together a killer capability statement:

1. Start with a Compelling Introduction

Your introduction should be brief and captivating. It should give an overview of your business and communicate your unique selling proposition.

2. Highlight Your Key Services

Remember, your capability statement should focus on your company’s services. If you offer a wide range of services, be sure to highlight the most critical ones. This will help potential clients and partners understand what you do and how you can help them.

3. Showcase Your Experience

Your capability statement isn’t a resume, but it is a great opportunity to highlight your accomplishments. Include key projects you have worked on and any notable achievements that demonstrate your experience.

4. Share Your Credentials

Clients and partners want to work with businesses that are qualified to handle the job at hand. Don’t forget to include any licenses, certifications and accreditations that your company has achieved.

5. Provide Contact Information

Make it easy for potential clients and partners to get in touch with you by including your company’s contact information (email, phone number, website, address) in your capability statement.

In conclusion, the capability statement is essential to your business’s growth and success, as it helps you stand out, build credibility, and secure new opportunities. By incorporating the key elements outlined above, you can create a killer capability statement that showcases your company’s unique strengths and advantages. Take the time to craft a compelling, high-quality statement, and your business will reap the rewards for years to come.