Why You Should Care About CPRA: Protecting Your Personal Information

If you’re like most people, you probably understand the importance of keeping your personal information safe. Whether it’s your Social Security number or your credit card details, you don’t want anyone to be able to access this information without your consent. However, as technology advances and more of our lives take place online, it’s becoming harder and harder to keep our information completely secure. That’s where the California Privacy Rights Act (CPRA) comes in. In this article, we’ll explore what CPRA is, why you should care about it, and how it can help protect your personal information.

What is CPRA?

CPRA is a new data protection law that was passed in California in November 2020. It builds upon the existing California Consumer Privacy Act (CCPA), which was passed in 2018 and gave consumers more control over their personal information. CPRA expands on these protections and adds several new provisions designed to give Californians even more control over their data.

One of the key changes that CPRA makes is the creation of a new category of “sensitive personal information.” This includes things like your Social Security number, your race or ethnicity, your religion, and your precise geolocation. Companies will need to obtain explicit consent from you before collecting or sharing this information, and you’ll have the right to tell them to delete it if you change your mind.

Why Should You Care?

Even if you’re not a resident of California, you should still pay attention to CPRA. That’s because many companies that operate in California will be required to comply with the law, even if they don’t have a physical presence in the state. This means that if you use a service or buy a product from a company that operates in California, you’ll likely be covered by CPRA’s protections.

Moreover, CPRA is designed to give consumers more control over their data, no matter where they live. As more and more of our information is stored online and shared between companies, it’s becoming increasingly difficult for us to know who has access to our data and how it’s being used. CPRA aims to change that by giving you the right to know what companies are doing with your data and the ability to tell them to stop.

How Can CPRA Help Protect Your Personal Information?

CPRA provides several new protections that are designed to help keep your personal information safe. For example, it requires companies to implement reasonable security measures to protect your data from unauthorized access, theft, or disclosure. It also allows you to tell companies to stop sharing your data with third parties.

One of the most important aspects of CPRA is that it gives you the right to tell companies to delete your information. This is known as the “right to be forgotten” and is an important tool for protecting your privacy. If you’ve ever been concerned about a company holding onto your data, even after you’ve stopped using their service, CPRA gives you the power to do something about it.

Conclusion

CPRA is an important new law that gives Californians more control over their personal information. Even if you don’t live in California, you should still pay attention to CPRA because many companies that operate in the state will be required to comply with its provisions. By giving you more control over your data and requiring companies to implement reasonable security measures, CPRA is an important tool for protecting your privacy online.