Why the 70-20-10 Rule is Key to Building Your Social Media Presence

In today’s digital age, building a strong social media presence has become increasingly important for individuals and businesses alike. With so many social media platforms out there, it can be overwhelming to know where to focus your efforts. The 70-20-10 rule has become a popular strategy for social media content creation that can help guide your efforts and ensure you are reaching your target audience effectively.

So, what exactly is the 70-20-10 rule? This approach to content creation suggests that 70% of your content should be educational or informative, 20% should be relevant and shareable, and 10% should be promotional. Let’s explore each component in more detail.

The first component of the 70-20-10 rule is the 70% educational or informative content. This content should be created to provide value to your audience and help position you and your brand as a thought leader in your industry. This can include things like blog articles, infographics, or tutorials that offer insights into relevant topics.

The second component of the 70-20-10 rule is the 20% relevant and shareable content. This type of content is valuable because it helps to keep your audience engaged and interested in your content. Relevant content can include trending news articles in your industry or humorous memes that are related to your business. Shareable content is content that your audience is likely to share with their own followers, which can help to increase your visibility and reach.

Finally, promotional content makes up the remaining 10% of the 70-20-10 rule. This content is created to promote your brand, products, or services. It’s important to strike a balance between promotional and informative content, as too much promotion can turn off your audience. This content can include things like special offers, promotions, or new product releases.

Implementing the 70-20-10 rule in your social media content strategy can help you to create a well-rounded approach that will keep your audience engaged and interested in your brand. But how do you measure the success of your social media efforts?

One way to measure the success of your social media content is through engagement metrics. These can include things like likes, shares, comments, and followers. By tracking your engagement metrics, you can determine what types of content are resonating with your audience and adjust your strategy accordingly.

Another way to measure the success of your social media efforts is through website traffic and conversions. By using tracking tools like Google Analytics, you can see how much traffic your social media accounts are driving to your website, and how many of those visitors are converting into customers.

In conclusion, the 70-20-10 rule is a key strategy for building your social media presence. By focusing on educational and informative content, while also incorporating relevant and shareable content and a small amount of promotional content, you can create a well-rounded social media strategy that will keep your audience engaged and interested in your brand. By measuring your engagement metrics and website traffic, you can adjust your strategy over time to ensure you are reaching your target audience effectively and driving conversions.