Why Social Media Video Platforms are Key to Your Digital Marketing Strategy

Why Social Media Video Platforms are Key to Your Digital Marketing Strategy

In today’s digital world, social media has become a vital part of our lives. It has created a new avenue for businesses to reach their target audience, engage with them and build their brand. With the rising popularity of video content, social media video platforms have become an essential tool in the digital marketing strategy of many businesses.

The Power of Video Content

Video content has proven to be one of the most effective ways to engage with an audience. According to recent studies, video content generates 1200% more shares on social media than text and images combined. Additionally, it has been found that 92% of mobile video viewers share videos with others. It is clear that video content has the ability to reach and engage with a large audience.

Social Media Video Platforms

Social media video platforms such as Facebook Live, Instagram, Snapchat, and YouTube have become an essential tool for businesses in their digital marketing strategy. These platforms offer a unique opportunity for businesses to showcase their products or services, promote their brand, and engage with their target audience in a creative and interactive way.

The Benefits of Using Social Media Video Platforms

1. Increased Engagement – Video content has been found to increase engagement rates significantly. Platforms like Facebook and Instagram prioritize video content, making it more likely to appear higher up in users’ feeds, increasing its visibility and engagement rates.

2. Improved Brand Awareness – Social media video platforms offer businesses an opportunity to build brand awareness and recognition. By creating and sharing high-quality video content, businesses can capture their audience’s attention and stick in their minds for longer.

3. Better ROI – Video content on social media platforms offers a higher return on investment (ROI) compared to standard text and image-based content. Recent data shows that social video generates 1200% more shares than text and images combined.

Examples of Successful Social Media Video Marketing Strategies

1. GoPro – The action camera giant has used social media video platforms to showcase its products and high-quality footage captured with their cameras. Their YouTube channel alone has over 10 million subscribers.

2. Nike – Nike has used social media video platforms to create engaging and inspiring video content showcasing their products and brand values. Their recent social media video campaign, featuring Colin Kaepernick, created a lot of buzz and engagement.

3. Red Bull – Red Bull has created a brand around extreme sports and adrenaline-inducing activities, making social media video platforms the perfect fit for their marketing strategy. Their daring and exciting video content has enabled them to build a loyal and engaged following.

Conclusion

In conclusion, social media video platforms offer businesses a unique opportunity to reach and engage with their target audience. The benefits of using video content in digital marketing are clear – increased engagement rates, improved brand awareness, and better ROI. By utilizing these platforms creatively and strategically, businesses can take their digital marketing strategy to a whole new level.