Why Small Business Saturday 2023 Will Be the Best One Yet
Small Business Saturday is an annual shopping event that was started in 2010 by the American Express Corporation. The purpose of this event is to encourage shoppers to support local small businesses during the holiday season. Since then, Small Business Saturday has become a major event for small businesses, and it has helped them to increase their sales and gain more visibility.
Small Business Saturday has become increasingly important in recent years due to the impact of online shopping and the growth of e-commerce. Many small businesses that relied on foot traffic and in-person sales have been struggling to compete with the convenience of online shopping. However, Small Business Saturday has given them a chance to showcase their products and services to their local communities, and it has helped them to connect with new customers.
The future of Small Business Saturday looks bright, and there are several reasons why 2023 will be the best one yet. First, there is expected to be a continued growth in the number of small businesses participating in this event. According to the National Retail Federation, more than 61% of consumers are interested in shopping at small businesses on Small Business Saturday, which is a significant increase from previous years.
Second, there is expected to be a surge in the number of shoppers who want to support local small businesses. As consumers become more aware of the impact of their purchases on their local communities and the environment, they are increasingly looking for ways to shop ethically and sustainably. Small Business Saturday provides an opportunity for shoppers to do just that, by supporting local businesses that are committed to ethical and sustainable practices.
Third, there is likely to be a greater emphasis on online marketing and social media in the lead-up to Small Business Saturday. As more small businesses embrace digital marketing and e-commerce, they are becoming increasingly adept at leveraging social media and online marketing to attract customers. This means that Small Business Saturday will be even more visible and accessible to shoppers who are browsing online.
In conclusion, Small Business Saturday is an important event for small businesses, and it has helped to support local economies and communities throughout the United States. With the continued growth in the number of businesses participating, the rise in consumer interest, and the increased emphasis on digital marketing and social media, 2023 is expected to be the best Small Business Saturday yet. So, let’s get ready to support our local businesses and make the most of this important shopping event!
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