Why Joining the Adventure Travel Trade Association is a Must for Travel Industry Professionals
Adventure travel has been gaining significant traction across the globe. More and more people are looking for a unique and thrilling experience rather than just a holiday trip. The popularity of adventure travel has opened up a new opportunity for travel industry professionals, and the Adventure Travel Trade Association (ATTA) plays a pivotal role in connecting them with the adventure travel community. In this article, we’ll explore some of the benefits of joining the ATTA and why it is a must for travel industry professionals.
What is the Adventure Travel Trade Association (ATTA)?
The ATTA is an international membership organization created to empower adventure travel businesses worldwide. It was founded in 2004 and has since been working toward promoting sustainable adventure tourism and giving adventure travel businesses the tools and knowledge to succeed. The ATTA’s network is global, with over 1,300 members from more than 100 countries.
Why Join the ATTA as a Travel Industry Professional?
There are several reasons why joining the ATTA is a must for travel industry professionals:
Access to a Global Network of Adventure Travel Businesses and Professionals
The ATTA provides members with an extensive network of adventure travel businesses and professionals. Being part of this network allows you to stay updated on the latest industry trends, collaborate with other members on projects, and gain opportunities to participate in the ATTA’s events and educational programs.
Promotion of Responsible Adventure Travel
The ATTA is committed to promoting responsible adventure travel and sustainable tourism practices. As a member, you are expected to follow the same principles, which helps you stand out in the industry. The ATTA also offers education and resources on responsible tourism, which makes it easier for businesses to implement sustainable practices.
Access to Industry Research and Insights
The ATTA conducts in-depth research on the adventure travel industry and provides its members with exclusive access to the latest insights. This research helps travel industry professionals learn about the latest trends, consumer behavior, and other important factors that can help them stay ahead of the competition.
Attend Exclusive Adventure Travel Events
The ATTA organizes several events throughout the year, including the AdventureELEVATE conference, AdventureNEXT, AdventureConnect, and more. These events give travel industry professionals the opportunity to network with other members, collaborate on projects, and learn from industry experts.
Access to Exclusive Discounts
As an ATTA member, you gain access to exclusive discounts on various products and services. This includes discounts on industry events, travel insurance, and educational resources.
Conclusion
Joining the Adventure Travel Trade Association is a must for travel industry professionals who want to expand their network, collaborate on projects, and stay updated on the latest industry trends. It provides access to a global network, promotes responsible travel, provides access to exclusive research and insights, and offers the opportunity to attend exclusive adventure travel events. By joining the ATTA, travel industry professionals can take their business to the next level and become part of a community that shares the same values and goals.
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