Why it’s Important to Protect Your Sensitive Personal Information Under CPRA
The California Privacy Rights Act (CPRA) was passed in November 2020, and it is set to come into effect on January 1, 2023. The CPRA puts a strong emphasis on protecting the personal information of California residents, and it is important for individuals and businesses to understand the implications of this Act.
What is CPRA?
CPRA builds on the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR). The main goal of CPRA is to provide more control to individuals over their personal data and hold businesses more accountable.
Under CPRA, individuals have the right to know what personal information is being collected, how it is being used, and who it is being shared with. They are also given the option to request that their information be deleted or not sold to third parties.
Why Protecting Sensitive Personal Information is Important
Personal information such as name, address, Social Security number, and financial details can be extremely valuable to malicious actors. It can be used for identity theft, financial fraud, and other criminal activities. Therefore, it is crucial for individuals and businesses to take steps to protect their sensitive personal information.
In addition to the risks associated with cybersecurity threats, there are also legal consequences for failing to protect personal information under the CPRA. Businesses that handle personal data are required to implement reasonable security measures and breach notification procedures. Failure to do so can result in significant fines and lawsuits.
How to Protect Sensitive Personal Information
There are several steps that individuals and businesses can take to protect sensitive personal information. These include:
1. Implementing strong passwords: Passwords should be complex and unique for each account. It’s also important to avoid using personal information in passwords, such as names and birth dates.
2. Using two-factor authentication: Two-factor authentication adds an extra layer of security to accounts by requiring a password and a second form of verification.
3. Regularly updating software: Keeping software updated is crucial for maintaining security. Updates often include important security patches and fixes.
4. Avoiding phishing scams: Phishing scams are a common way that hackers steal personal information. Individuals and businesses should be wary of suspicious emails, links, and attachments.
Conclusion
Personal information is an important asset that needs to be protected from cyber threats and legal consequences. Under CPRA, individuals have the right to privacy and control over their personal data, while businesses are required to take reasonable steps to protect it. By implementing strong security measures and being vigilant against scams, individuals and businesses can better protect their sensitive information and avoid potential losses.
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