In today’s digital age, eCommerce has become an integral part of the retail industry. With the rise of online purchasing, sellers are looking for ways to improve their engagement with customers and create an overall positive experience. That’s where Informed Delivery comes in as an essential tool for eCommerce sellers.
Informed Delivery is a free service offered by the United States Postal Service (USPS), which sends an email notification with grayscale images of the exterior of letter-sized mailpieces that are being delivered to the recipient’s address. This service not only enhances customer experience, but it can also increase brand awareness and improve a seller’s bottom line.
One of the major benefits of Informed Delivery is that it provides an opportunity for eCommerce sellers to stand out in their customers’ inboxes and grab their attention. By including a branded image or message in the notification email, a seller can promote a new product, offer a discount or even announce a sale. According to the USPS, Informed Delivery users have an open rate of 70%, which is significantly higher than the average email open rate of 22%. By utilizing this service, eCommerce sellers can increase their visibility and drive more traffic to their website.
Furthermore, Informed Delivery can help sellers reduce their customer inquiries and complaints related to package delivery. Customers are notified of the expected mail delivery date and can track their packages through the USPS website. The notifications also include delivery status updates such as “delivered,” “out for delivery,” and “attempted delivery.” This feature allows customers to know when their package will arrive and makes the delivery process smoother, thus reducing customer complaints and inquiries.
Moreover, Informed Delivery provides valuable insights into customer behavior and engagement. Sellers can track the number of users who open the notification email, click on any links provided, and even the demographics of the users. This data can be used to analyze customer behavior and tailor marketing strategies accordingly.
In conclusion, Informed Delivery is an essential tool for eCommerce sellers who are looking to improve their customer engagement, increase brand awareness, reduce customer complaints, and gain valuable insights into customer behavior. By utilizing this free USPS service, eCommerce sellers can optimize their marketing strategies, provide a better customer experience, and ultimately improve their bottom line.
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