Why following the 70-20-10 rule is crucial for social media success

The popularity of social media has taken the world by storm, making it an important channel for businesses looking to create a strong online presence. However, with so many platforms available, it can be challenging to figure out the best approach for social media success. That’s where the 70-20-10 rule comes in.

The rule suggests that when it comes to posting content on social media, 70% of it should be engaging and informative, 20% should be shared content relevant to your audience, and 10% should be promotional. Following this approach helps businesses create a balance between providing value to their audience and promoting their products or services.

The 70-20-10 rule is crucial for social media success for several reasons. Firstly, it ensures that your social media profiles are not just focused on promoting your products. By providing informative and engaging content to your audience, you establish your brand as an authority in your industry. This helps attract new followers and build brand loyalty.

Secondly, by sharing content that is relevant to your audience, you establish your brand as one that understands their needs and interests. This helps develop a deeper connection with your audience, making it easier to convert them into customers.

Thirdly, by limiting promotional content to just 10% of your posts, you avoid overwhelming your audience with constant sales pitches. This helps keep your audience engaged, as they are not bombarded with promotional content every time they visit your social media profiles.

To make the most of the 70-20-10 rule, it’s important to understand your audience’s needs and interests. Conducting market research and analyzing your audience’s engagement with your social media content can help you determine what kind of content they are interested in. This way, you can create content that resonates with your audience and helps drive engagement.

The 70-20-10 rule has been proven to be effective in helping businesses achieve social media success. Several successful brands, including Coca-Cola and Nike, have adopted the rule and seen success with their social media strategies.

In conclusion, the 70-20-10 rule is crucial for social media success. By following this rule, businesses can create a balance between providing value to their audience and promoting their products. This helps establish their brand as an authoritative figure in their industry, build brand loyalty, and attract and convert new customers. So if you’re looking to make the most of your social media presence, give the 70-20-10 rule a try.

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