Why Every Business Needs an OOH Business Intelligence Analyst

In recent years, the business landscape has undergone a massive transformation, owing to the disruptive forces of technology and innovation. Today, every industry across the globe is leveraging data-driven insights to stay ahead of the competition. Business Intelligence (BI) has become a critical function that provides organizations with valuable insights into their operations, customers, and market trends. Yet, not many businesses are aware of the importance of an Out-Of-Home (OOH) Business Intelligence Analyst.

An OOH Business Intelligence Analyst is responsible for analyzing data gathered from various sources to provide insights into OOH advertising campaigns. They evaluate and interpret data to identify key trends, patterns, opportunities, and threats, enabling businesses to make informed decisions. OOH is a form of advertising that reaches consumers when they are outside their homes, such as billboards, transit advertising, and digital OOH displays. By leveraging the expertise of OOH BI analysts, companies can gain valuable insights into the effectiveness of their advertising campaigns, which can improve their return on investment (ROI) and drive business growth.

Here are some reasons why every business needs an OOH Business Intelligence Analyst:

1. OOH advertising is on the rise: With the increase in outdoor advertising, there is a growing need for OOH BI analysts to help businesses understand how effective their campaigns are. According to a report by Magna Global, global OOH advertising revenue is projected to reach $38 billion in 2022.

2. OOH advertising is more targeted: OOH advertising is more location-based and is becoming increasingly data-driven. OOH BI analysts can help businesses optimize their campaigns by identifying the most effective locations for billboards and other OOH advertising channels.

3. OOH advertising is becoming more digital: With the development of digital OOH displays, there is an opportunity for businesses to tailor their ads to specific audiences, making them more effective. An OOH BI analyst can help with the optimization of digital ads and provide insights into audience engagement data.

4. Better ROI: With the help of an OOH BI analyst, businesses can measure the impact of their advertising campaigns and optimize them for better ROI.

Conclusion: An OOH Business Intelligence Analyst is an essential role that can help businesses leverage the benefits of OOH advertising, which can drive business growth, improve ROI, and create a competitive edge. Companies that invest in OOH BI analysts can gain valuable insights into their advertising campaigns, enabling them to make informed decisions and optimize advertising spends. By staying ahead of the curve in this rapidly-evolving field, businesses can carve out a sustainable future in the digital era.