In the world of blogging, content is king. However, the way that content is delivered is just as important as the content itself. The tone of a blog post can either make or break a reader’s experience with the content. In this article, we’ll explore why an informal tone matters in blogging, and provide real-life examples to back up our claims.
First and foremost, an informal tone can make a blog post feel more approachable and relatable. Readers want to feel like they are connecting with the writer on a personal level, and an informal tone can help achieve that. For example, let’s say you’re writing a blog post about your experience with a new skincare product. Using an informal tone would allow you to speak directly to your readers, using language that is more conversational and less academic.
But an informal tone doesn’t mean you should abandon proper grammar and punctuation. In fact, it’s still important to maintain professionalism when writing a blog post. However, an informal tone allows you to strike a balance between professional and personal. It allows you to share your own experiences and perspectives without sounding stiff or robotic.
Another benefit of an informal tone is that it can lead to higher engagement from your audience. If your readers feel like they are chatting with a friend or colleague, they may be more likely to leave comments and share your post on social media. In fact, a study conducted by Hootsuite found that posts that use a conversational tone receive 15% more engagement than those that don’t.
Now let’s move on to some real-life examples of how an informal tone can be effective in blogging.
Example 1: The financial blog, The Penny Hoarder, uses an informal tone to discuss strategies for saving money. Their blog posts are often written in the first person, with personal anecdotes and humor thrown in. This approach allows readers to connect with the writer and feel like they are receiving advice from a friend.
Example 2: The popular blog, Cupcakes and Cashmere, uses an informal tone to discuss fashion and lifestyle topics. Writer Emily Schuman often includes pictures of herself and her family, as well as personal stories and opinions. This allows readers to feel like they are getting to know the writer on a more personal level.
In conclusion, an informal tone matters in blogging because it can make your content more approachable, relatable, and engaging. By striking a balance between professional and personal, you can create a blog post that resonates with your audience and encourages them to interact with your content. So the next time you sit down to write a blog post, consider using a more informal tone to connect with your readers on a deeper level.
(Note: Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)
Speech tips:
Please note that any statements involving politics will not be approved.