What’s on Tap? Discovering the Latest Market Trends in the Beer Industry
The Rise of Craft Beer
Craft beer has been growing in popularity over the past few years. This trend is expected to continue as customers are seeking more unique and flavorful beer options.
According to the Brewers Association, craft beer sales increased by 6% in 2019, and this trend is projected to continue through 2020. The rise of craft beer has led to new breweries opening across the country and an increase in beer tourism.
Greater Focus on Sustainability
Sustainability has become a key focus for many breweries. From sourcing local ingredients to using renewable energy, breweries are taking steps to reduce their environmental impact.
Many breweries have also started to use cans instead of bottles, which are more environmentally friendly. Additionally, some breweries are working towards becoming zero-waste facilities by reusing or recycling all materials used in the brewing process.
New Beer Styles and Flavors
The beer industry is constantly evolving, with new styles and flavors emerging regularly. Beer drinkers are becoming more adventurous and looking for unique flavor profiles beyond the classic lagers and ales.
One trend that has emerged in recent years is the use of non-traditional ingredients such as fruits or spices. Brewers are experimenting with different flavor combinations, leading to the emergence of new beer categories such as sour beers or New England IPAs.
Breweries Incorporating Technology
Technology is playing an increasing role in the beer industry, from online ordering to smart fermenters. Many breweries are incorporating technology to streamline their operations and improve the customer experience.
For example, some breweries are using social media platforms to promote their products and connect with customers. Others are using apps that allow customers to order beer for pickup or delivery.
The Impact of COVID-19 on the Beer Industry
The COVID-19 pandemic has had a significant impact on the beer industry. With bars and restaurants closed, many breweries are struggling to stay afloat.
However, some breweries have adapted by offering takeout options or pivoting to online sales. Additionally, the pandemic has led to a surge in homebrewing as people seek new activities while stuck at home.
Conclusion
The beer industry is constantly changing and evolving. From the rise of craft beer to the increasing use of technology, there are many trends and developments to keep an eye on.
Breweries that are able to stay ahead of the latest trends and incorporate new technologies will be well-positioned to succeed in the competitive beer industry. Ultimately, the key to success is providing unique and quality beer options that customers will love.
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