What to Expect from 2022 Popular Culture: Top Trends and Predictions
Are you curious about what the future holds for popular culture in 2022? The last two years have been full of change, from the pandemic to social upheaval, and this has inevitably impacted our tastes and preferences. As we gear up to move into 2022, we can expect some exciting new trends to emerge.
Trend #1: The Return of the Roaring Twenties
As we wrap up a tumultuous period marked by the pandemic, we can expect people to push for a more celebratory, joyful atmosphere. In the United States, the 1920s saw an explosion of life, fashion, and culture as the world bounced back from World War I and the Spanish Flu epidemic. This exuberant era is set to make a comeback with a renewed appreciation for speakeasies, flapper dresses, and jazz music. Expect popular culture references to reflect the glamourous and spirited spirit of the time.
Trend #2: Nostalgia is King
The rise in popularity of remakes and reboots suggests that people want to relive the past. With so much uncertainty in the world, it’s comforting to reconnect with something familiar. Expect popular culture, especially in television and film, to continue to lean heavily on nostalgia. This means plenty of revivals, sequels, and prequels in the years to come.
Trend #3: Brands Get Political
In an age of social media, brands are increasingly becoming aware of the values that people hold dear. This has led to an increasing trend of brands identifying with a political cause. Look out for brands that use activism and social justice as part of their messaging strategy. For example, the Nike ad featuring Colin Kaepernick was a successful campaign for the brand that showed a willingness to take a statement on a political issue.
Trend #4: Virtual Reality Takes Over
The pandemic has accelerated the adoption of virtual technologies to keep us all connected when we couldn’t meet face-to-face. With omni-channel experiences, audiences can expect new and innovative ways to engage with the content they love. Expect virtual concerts, and shows to become commonplace, offering unique experiences that ordinary reality can’t match.
Trend #5: Mental Health Becomes Mainstream
2021 saw a wider discussion of Mental Health in the mainstream, with public figures leading the way and top brands taking on self-care as part of their marketing strategies. We expect this trend to continue in 2022, with mental health becoming more intertwined with popular culture. Expect shows with mental health themed plots, more celebrity influencers taking on advocacy roles, and campaigns directed towards mental health awareness.
Conclusion
2022 is poised to be an exciting year for popular culture, with trends that reflect the growing focus on mental health, social activism, and nostalgia. Watch out for the roaring 20s to return bigger and better than ever. As we continue to adapt to an ever-changing world, the top performers in the world of popular culture will undoubtedly continue to evolve their strategies to reflect the values that are important to their audiences. Keep your eyes peeled for these trends, and don’t be left behind in the world of pop culture.
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