What is the Average Digital Marketing Manager Salary in 2021?
Curious about the average digital marketing manager salary in 2021? You’re not alone! This is a question on the minds of many aspiring digital marketing managers and professionals seeking to switch careers.
Digital marketing continues to grow in importance, particularly given the increasing shift towards online and remote work. As such, the demand for digital marketing professionals is also on the rise. In this article, we examine the average digital marketing manager salary in 2021 and what factors influence this salary range.
The Average Digital Marketing Manager Salary in the United States
According to Glassdoor, the average digital marketing manager salary in the United States is $77,015 per year. The salary generally ranges from $49,000 to $109,000 depending on the level of experience and the employer location.
The digital marketing manager salary can vary widely depending on the industry, company size, and region. In general, industries with a higher demand for digital marketing managers tend to pay higher salaries compared to other industries. Some of the top-paying industries for digital marketing managers include software, healthcare, and finance.
The Factors That Influence the Digital Marketing Manager Salary in 2021
While the industry, company size, and region are some of the key factors that influence the digital marketing manager salary, other factors also play a significant role. Some of the factors that can impact the digital marketing manager salary include:
Experience
As with most careers, experience is a crucial factor that influences the digital marketing manager salary. Digital marketing managers with more experience tend to earn higher salaries than those with less experience.
Skillset
The digital marketing industry is increasingly complex, and as such, digital marketing managers with a broader skillset tend to command higher salaries. For instance, digital marketing managers with expertise in search engine optimization, social media marketing, online advertising, and content marketing typically earn higher salaries than those with expertise in only one area.
Education
While formal education may not be a requirement for the digital marketing manager role, individuals with a degree or certification tend to earn higher salaries than those without. The type of degree or certification can also influence salary levels, with degrees in marketing, digital marketing, and business administration being some of the most valuable.
Location
The location of the employer also plays a big role in the digital marketing manager salary. Cities with a high cost of living tend to offer higher salaries than those with a lower cost of living.
Conclusion – What You Need to Know About the Average Digital Marketing Manager Salary in 2021
The average digital marketing manager salary in 2021 is approximately $77,015 per year. However, factors such as experience, skillset, education, and location can significantly affect the salary range. To earn a higher salary, it is essential to invest in relevant education and certification, develop a broad skillset, work in high-demand industries, and seek roles in cities with a higher cost of living. Overall, the digital marketing industry is a high-paying career with many opportunities for growth and advancement.
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