Using YouTube as a Key Tool for Business Development Managers

Using YouTube as a Key Tool for Business Development Managers

In today’s fast-paced business environment, business development managers are always on the lookout for effective strategies to drive growth and increase their company’s bottom line. One often overlooked yet powerful tool that can help achieve this goal is YouTube.

With over two billion monthly active users worldwide, YouTube has become one of the largest search engines and an incredibly valuable platform for businesses looking to connect with their audience. In this article, we will explore why and how business development managers can leverage YouTube for maximum impact.

Why YouTube is Important for Business Development Managers?

Firstly, YouTube is a highly visible and accessible platform that can attract a large audience. It offers unlimited opportunities to create and share engaging content that can reach millions of potential customers. By using the platform, businesses can showcase their products or services, share behind-the-scenes insights, and engage with their audience, building customer loyalty and strengthening brand awareness.

Secondly, YouTube provides a cost-effective way to showcase what your business has to offer. With affordable video production and sponsorship options, there are numerous ways for business development managers to use YouTube to create compelling content and grow their audience. YouTube advertising offers various targeting options, allowing you to align your ad spend with your business goals.

Thirdly, video is a powerful medium that can create an emotional connection with viewers. This connection can help businesses to build trust in their brand and products, effectively converting viewers into paying customers. According to a recent survey, 90% of customers say that video helps them make purchasing decisions.

How to Use YouTube for Business Development?

To use YouTube as a tool for business development, your content must offer value to the viewers. This means creating content that is informative, interesting, entertaining, or inspiring. Business development managers must create videos that provide insights into the company’s products and services, share industry expertise, and offer thought-provoking perspectives.

To make the most of YouTube, businesses must be consistent in their video production efforts. Business development managers must work with their teams to create a content calendar and strategy that ensures the channel remains active and relevant. With the right tools, such as YouTube’s analytics, business development managers can monitor and measure the impact of their video content constantly.

Case Studies

Let’s look at how two businesses have successfully utilized YouTube for their business development efforts:

Firstly, HubSpot – In 2019, HubSpot, a leading inbound marketing and sales company, used YouTube to launch their new content marketing certification program. They created a series of educational videos, each focusing on specific topics related to the certification program, and then launched them on YouTube. The results were impressive; the program ended up being a massive success, with over 5000 people obtaining the certification, and the YouTube channel receiving over 5 million views.

Secondly, Blendtec – In 2006, Blendtec, a blender manufacturing company, started a YouTube series called “Will It Blend?”, showcasing their blenders’ power by blending unusual household items like iPhones, golf balls, and glow sticks. The videos went viral, with millions of views, and significantly increased the company’s revenue.

Conclusion

YouTube is a powerful tool for business development managers that can help a business grow its audience, increase its revenue, and build strong, meaningful relationships with customers. By creating valuable content, being consistent with production, and measuring channel performance, business development managers can leverage YouTube to increase brand awareness and deliver business results. With the right strategy and tactics, any business can utilize YouTube to achieve its goals.