Unveiling the cultural identity of your organization through the Barrett Cultural Values Assessment

Unveiling the cultural identity of your organization through the Barrett Cultural Values Assessment

The culture of an organization can significantly impact its success, employee engagement, and overall performance. In today’s world, where companies strive to create a unique personality, it’s essential for organizations to understand their cultural identity fully. To unveil the cultural identity of your organization, you can use the Barrett Cultural Values Assessment (BCVA). This assessment measures an organization’s values and beliefs and helps identify areas that need improvement.

What is the Barrett Cultural Values assessment?

The BCVA is a tool designed to measure the values of an organization and its employees, helping to determine the cultural identity of the organization. The assessment is based on the theory that values are the invisible drivers of our behaviors, expressing what is important to us and guiding our decisions.

The BCVA identifies seven areas of cultural value:

1. Financial
2. Customer
3. Product
4. People
5. Processes
6. Governance
7. Environment

Organizations that score highly on all seven areas are said to have a positive and healthy culture. Those that score poorly, however, may have values that clash with their employees or struggle to retain their employees.

The assessment helps the organization to construct a value-based strategy that aligns with its cultural identity by

1. making the invisible values visible
2. offering insights into the extent to which the values support or hinder the organization’s goals and objectives
3. providing a reliable assessment of the organization’s overall health in terms of its cultural values.

How can the BCVA help your organization?

Unveiling the cultural identity of your organization is the first step to creating a distinctive personality that will set you apart from your competitors. The BCVA helps to identify the areas that need to be worked on, allowing the organization to create a value-driven culture that’s conducive to attaining its goals.

For instance, suppose an organizations value the environment, but their processes are unsustainable. In that case, the assessment will bring to light the misalignment between the company’s cultural identity and its actions, creating an opportunity for the organization to make the necessary changes.

When an organization aligns its values with its actions, there are significant benefits, such as improved employee engagement, increased productivity, and employee retention. A well-aligned cultural identity also helps attract top talent, strengthens brand identity and increases customer loyalty.

Conclusion

Unveiling the cultural identity of your organization is crucial in creating a distinctive personality that sets the organization apart from its competitors. The BCVA is an excellent tool for helping organizations identify areas where cultural values need improvement, allowing them to adjust accordingly. By aligning an organization’s values with its actions, it can reap numerous benefits, including improved employee retention, increased productivity, and enhanced customer loyalty. To ensure success, it’s essential to measure values continually and adjust accordingly, thus maintaining a strong organizational culture.