When it comes to outdoor adventures, KE Adventure Travel is a name that has been synonymous with quality, safety, and unforgettable experiences. But who owns this travel company that has taken travelers to the furthest corners of the world for nearly 40 years now?
In this article, we’ll unravel the mystery and uncover the ownership structure of KE Adventure Travel. We’ll also explore the company’s history, its approach to responsible tourism, and its commitment to sustainable travel.
Who owns KE Adventure Travel?
KE Adventure Travel was founded in 1984 by professional mountaineer Glenn Rowley. Over the years, the company has grown to become one of the UK’s leading adventure tour operators, offering trips to over 400 destinations worldwide.
In 2017, the company was acquired by Tui Group, the world’s largest travel company. Tui Group’s portfolio includes over 400 hotels and resorts, cruise lines, and travel agencies. With this acquisition, KE Adventure Travel became part of Tui Group’s Adventure Division, which also includes brands such as Exodus Travels and TrekAmerica.
Despite the change in ownership, KE Adventure Travel continues to operate independently, with its own management team, product range, and brand identity.
The history of KE Adventure Travel
KE Adventure Travel’s origins can be traced back to the early 1980s when Glenn Rowley began leading expeditions to the Himalayas. In 1984, he founded the company, which initially focused on trekking and climbing trips to Nepal, India, and Pakistan.
Over the years, KE Adventure Travel expanded its product range to include hiking, cycling, and cultural tours to destinations around the world. Today, the company offers trips to six continents, including Asia, Africa, South America, Europe, North America, and Australasia.
KE Adventure Travel is known for its commitment to responsible tourism and sustainable travel. The company operates a Code of Conduct that outlines its commitment to minimizing the impact of tourism on the environment and local communities. It also supports various conservation projects and donates a portion of its profits to environmental charities.
What sets KE Adventure Travel apart
KE Adventure Travel’s approach to adventure travel is guided by three core values: quality, safety, and responsibility.
Quality: KE Adventure Travel prides itself on delivering high-quality trips that exceed customer expectations. The company’s team of travel experts carefully selects each destination and itinerary to ensure that travelers get the most out of their adventure.
Safety: Safety is the company’s top priority, and it has an excellent track record when it comes to managing risks in remote and challenging environments.
Responsibility: KE Adventure Travel is committed to responsible tourism and sustainable travel. The company works with local communities to ensure that its trips benefit the local economy and minimize environmental impact.
Conclusion
KE Adventure Travel has been providing adventure trips to travelers for nearly four decades, and its commitment to quality, safety, and responsibility has made it one of the UK’s leading adventure tour operators. While the company was acquired by Tui Group in 2017, it continues to operate independently, and its management team remains committed to delivering unforgettable travel experiences. Whether you’re an experienced trekker or a first-time adventurer, KE Adventure Travel has a trip that will take you to the world’s most extraordinary destinations.
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