Xerox, the brand that is synonymous with document copying and printing solutions, has embarked on a modern business strategy that has helped it stay ahead of the competition. In this article, we will unpack Xerox’s modern business strategy and provide an overview of their approach to better understand their success.
The modern business strategy of Xerox can be attributed to its focus on innovation and customer-centric solutions. Xerox has a history of innovation, with numerous patents and breakthroughs in the field of printing solutions. However, in recent years, they have shifted their focus to providing more value-added solutions that cater to their customer’s needs.
One example of Xerox’s customer-centric approach is their Managed Print Services (MPS) offering. MPS is a comprehensive solution that manages a company’s document output, including printers, copiers, and faxes, to streamline processes, reduce costs, and increase productivity. Their MPS solution offers custom solutions, monitoring and maintaining devices, and the flexibility to scale solutions based on the customer’s needs.
Another example of Xerox’s customer-centric approach is their focus on security solutions. The proliferation of mobile devices and the cloud has increased security risks for organizations. Xerox has invested in solutions that provide secure printing solutions, data encryption, and document management solutions, offering a secure and safe environment for organizations.
Xerox has also invested heavily in research and development to provide innovative solutions that cater to the changing needs of customers. They have been instrumental in introducing new technologies like solid ink printing that saves costs while providing superior color, and innovations like ConnectKey technology, which allows employees to access files and print from anywhere, anytime.
Moreover, Xerox’s modern business strategy places a strong emphasis on environmental sustainability. Xerox has taken significant steps to reduce their environmental footprint, from developing energy-saving technologies to offering paperless office solutions.
In conclusion, Xerox’s modern business strategy is centered around innovation, customer-centric solutions, security, and sustainability. The shift from being a manufacturer of copiers to providing value-added solutions has helped Xerox stay ahead of the competition and remain relevant in a rapidly changing market. By investing in research and development and focusing on the needs of customers, Xerox has evolved into a trusted partner for organizations looking for document management solutions.
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