Business analysts and business analytics are two terms that are often confused with each other, but they are vastly different concepts. While both roles are related to improving business performance, there are fundamental differences between the two.
Business analytics involves quantitative and statistical techniques to find patterns and trends in data. It comprises various techniques such as predictive modelling, data visualization, and data mining, and requires expertise in mathematics, statistics, and computer science. In simple words, it aims to find insights from data to help inform business decisions.
On the other hand, a business analyst plays the role of a consultant, who works with stakeholders, analyzes their business problems and needs, and proposes business solutions. A business analyst mainly focuses on improving business processes, systems, and procedures, catering to the needs of clients, and ensuring that the final product aligns with the client’s requirements.
Now, let’s take a closer look at the differences between the two.
1. Focus Areas
Business analytics focuses on identifying trends, patterns, and insights from data. It deals with questions like “what happened,” “why it happened,” and “what will happen in the future.” Business analysts, on the other hand, focus on the business processes and systems that generate that data. They ask questions like “What are the problems with the system?” and “How can we solve them?”
2. Required Skills
Business analytics requires expertise in mathematics, statistics, data visualization, and computer science. A business analyst should have strong problem-solving skills, data analysis skills, and should be capable of creating business models to solve stakeholders’ business problems.
3. Tools and Techniques
Business analytics relies heavily on software tools such as Tableau, SAS, and SQL for data mining, machine learning, and predictive modelling, while a business analyst typically uses tools such as Microsoft Office, JIRA, or IBM Cognos to analyze and monitor the existing business processes.
4. Business Impact
Business analytics provides insights that can improve the business’s overall performance, whereas a business analyst’s role is to analyze processes, identify pain points, and propose solutions. They work together to help organizations achieve their goals, but in different ways.
In conclusion, business analytics and business analysis are essential components of any successful business. They are, however, distinctive professions that require different skill sets, tools, and techniques. Understanding the differences between the two will help businesses identify the best professionals for their specific needs and help them to achieve their business goals.
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