Understanding the Beverage Information Group: A Comprehensive Guide
Introduction
For individuals seeking to gain information about the beverage industry, the Beverage Information Group (BIG) is an essential resource. It is a market research and data analysis firm that specializes in the wine and spirits sector. BIG’s mission is to provide clients with accurate, up-to-date, and comprehensive data on the wine and spirits industry. In this article, we will provide an in-depth analysis of BIG and its services, how it operates, and how it can benefit those who utilize its resources.
Background
The Beverage Information Group, also known as BIG, was founded in 1972 by Ben Shaw. It began as a newsletter called “Beer Handbook” and eventually grew into a market research and data analysis firm that specializes in the wine and spirits industry. The firm is headquartered in Norwalk, Connecticut, and offers a robust range of services catering to clients in the US and beyond.
Services and Offerings
BIG offers a range of services to its clients, including but not limited to market research, data analysis, and trend analysis reports. The firm publishes several annual reports such as:
The Beverage Information and Insights Group Handbook
This report provides an overview of the most recent data and trends in the wine and spirits industry. It includes information on imports and exports, production, and distribution.
The Beverage Information and Insights Group Liquor Handbook
This report provides comprehensive data on the sales of spirits in the US. It includes sales volume, revenue, and market share data, as well as a breakdown of the industry by brands.
Benefits of Using the Beverage Information Group
Clients who utilize the Beverage Information Group and its services can gain several benefits, including access to current and accurate industry data and insights. Not only does this information allow for informed decision-making, but it can also provide a competitive advantage. The data and analyses provided by BIG can help identify new market opportunities, increase sales, and streamline operations.
Conclusion
In conclusion, for those who are looking to gain valuable insights into the wine and spirits industry, the Beverage Information Group is a valuable resource. BIG’s mission to provide accurate and up-to-date data, coupled with their range of services, offers clients a vital advantage in an increasingly competitive industry. Whether you’re a retailer, distributor, or supplier, utilizing the Beverage Information Group’s resources can enhance your understanding of the market and boost your business success.
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