Understanding the 90-9-1 Rule: How it Affects Your Social Media Strategy

The 90-9-1 Rule: a quick overview

Social media has become one of the most important marketing tools for businesses. It has revolutionized the way we connect with customers and build brand awareness. While many businesses are using social media, not all are using it effectively. One of the key factors in your social media success is understanding the 90-9-1 rule.

The 90-9-1 rule is a principle that helps businesses understand how people engage with content on social media. The rule states that 90% of people on social media are content consumers, 9% are content creators, and 1% are super-engagers. This rule indicates that only a small percentage of your social media audience is actively creating content and engaging with it.

What does the 90-9-1 rule mean for your social media strategy?

As a business owner, understanding the 90-9-1 rule can help you create an effective social media strategy. Here are three key takeaways to consider:

1. Most of your followers are passive consumers

The vast majority of your social media followers are passive consumers. They’re there to read your content, watch your videos, and interact with your posts but are unlikely to actively create content or engage with it. This knowledge should impact how you create your social media content. You should focus on creating content that resonates with your followers and provokes engagement.

2. Your super-engagers are your most important followers

The 1% of your followers who are super-engagers are critical to your social media strategy. These followers are the ones who engage with your content the most, create their own content that features your brand, and are likely to share your content with their own followers. Fostering a relationship with these followers through targeted engagement can increase your brand’s exposure and help you create a community of loyal customers.

3. Content creators are your potential influencers

The 9% of your followers who are content creators can benefit your social media strategy in several ways. These followers have a greater reach than passive consumers and can create content that can drive engagement and encourage others to create content. These people can become micro-influencers and advocates for your brand if engaged effectively.

Successful implementation of the 90-9-1 rule

To implement the 90-9-1 rule successfully, consider the following tips:

1. Focus on creating content that resonates with your audience

Knowing that most of your followers are passive consumers, your content must resonate with them. You should focus on creating content that solves their problem, entertains them, engages them in conversation, and drives their interest in your brand.

2. Engage with your super-engagers

Your super-engagers can sway the opinion of other followers. Responding to these super-engagers’ messages, direct messages, comments, and mentions can create a sense of community among them, creating a loyal fan base for your brand.

3. Engage your content creators to create user-generated content

As mentioned earlier, your content creators can create tremendous value for your brand. Encourage these followers to create user-generated content, participate in contests, answer surveys, offer feedback, and offer testimonials. This engagement can strengthen your brand’s authority among the followers and aid in creating new followers through emotional bonding.

Conclusion

Understanding the 90-9-1 rule is critical to creating an effective social media strategy. Whether you’re an established business or a new startup, using this rule can help you create a loyal following, provide valuable insights for your followers, create a community of brand enthusiasts, and enhance your brand’s reputation. By following the tips mentioned in this blog, you can make your social media presence stronger and more effective.