Small Business Marketing Statistics You Need to Know in 2022
As a small business owner, growing your business and staying ahead of your competition is always a top priority. In today’s fast-paced digital world, marketing plays a critical role in achieving these goals. To help you make informed marketing decisions, we’ve rounded up the top small business marketing statistics you need to know in 2022.
1. Social Media is a Game Changer
Social media is no longer just a place to connect with friends and family. It is now a powerful marketing tool that can help small businesses grow and thrive. In fact, 90% of marketers say that social media has increased their business exposure and 66% of social media users say they follow brands on social media.
2. Content is King
Content marketing continues to be one of the most effective ways to build brand awareness, generate leads, and drive sales. According to a recent survey, 81% of marketers reported that their content marketing efforts were successful. The most popular types of content for small businesses are blog articles, videos, and social media posts.
3. Email Marketing is Still Relevant
Despite the rise of other marketing channels, email marketing remains relevant and effective. According to a survey, 59% of respondents reported that email marketing is their biggest source of ROI. Personalized emails are also more effective than generic emails – in fact, personalized emails have an average open rate of 18.8%, compared to 13.1% for non-personalized emails.
4. Video Marketing is on the Rise
Video marketing is an increasingly popular way for small businesses to engage with their audience and drive conversions. According to a survey, 90% of consumers say videos help them make purchasing decisions. Additionally, businesses that use video marketing grow revenue 49% faster than businesses that don’t.
5. Mobile Optimization is Essential
In today’s mobile-first world, having a website that is optimized for mobile is essential. Not only do 57% of all website traffic come from mobile devices, but 93% of people who search on mobile make a purchase. In fact, 69% of mobile users are more likely to buy from small businesses with a mobile-friendly website.
In conclusion, the world of marketing is always evolving, and staying on top of the latest trends and statistics is essential for small businesses looking to grow and succeed. By leveraging social media, content marketing, email marketing, video marketing, and mobile optimization, small businesses can reach their target audience, engage with them, and drive conversions.
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