As social media continues to play an increasingly significant role in our daily lives, it’s critical for businesses and individuals alike to keep up with the latest trends and predictions. With that in mind, we’ve compiled a list of the top predicted social media usage statistics for 2023, along with what you need to know to stay ahead of the curve.
1. Video Content Will Dominate
Video content is already hugely popular and this trend is only expected to grow. According to Statista, in 2023, over 80% of all internet traffic is predicted to be video content. With this in mind, it’s important to include video content in your social media strategy to ensure that you engage with your audience in the most effective way possible.
2. Chatbots Will Provide Customer Service
Chatbots are already used by many businesses to provide customer service, and this trend is expected to continue to grow in popularity. Predictions suggest that by 2023, chatbots will be responsible for handling up to 85% of customer interactions. If you haven’t already implemented a chatbot into your social media strategy, now is the time to do so.
3. Social Commerce Will Take Over
The rise of social media has already impacted the world of e-commerce, with many brands selling products directly through platforms such as Instagram and Facebook. In 2023, it’s predicted that social commerce will be worth a staggering $600 billion, providing an enormous opportunity for businesses to reach new audiences.
4. Stories Will Remain Popular
Instagram, Facebook, and Snapchat have all embraced the concept of ‘Stories’, and this trend is expected to continue in the years ahead. It’s predicted that by 2023, the number of daily active users of Stories will exceed 1 billion. With this in mind, it’s essential to include this type of content in your social media strategy to ensure that you engage effectively with your audience.
5. Influencer Marketing Will Continue to Thrive
Influencer marketing has become an integral part of many social media strategies in recent years, and this trend is expected to continue. It’s predicted that by 2023, the influencer marketing industry will be worth around $15 billion. Businesses that are looking to reach new audiences and drive engagement with their content should consider working with influencers to achieve their goals.
In conclusion, social media is continually evolving, and these predicted social media usage statistics for 2023 provide a glimpse into the future landscape of the industry. Brands that stay on top of these trends and adapt their social media strategies accordingly will be best positioned to engage effectively with their target audiences and stay ahead of the curve.
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