Top Personal Branding Statistics to Know in 2022
Personal branding has become an essential aspect of success in today’s professional environment. With the rise of social media and the need for individual differentiation, personal branding has become more critical than ever before. In this blog article, we will take a look at some of the top personal branding statistics you should know in 2022.
1. Personal branding boosts job prospects
According to a survey done by CareerBuilder, 70% of employers check a candidate’s social media profiles before making a hiring decision. This means that having a strong personal brand can significantly improve your job prospects. In addition, CareerBuilder also reports that having a positive online presence can increase the chances of getting hired by 50%.
2. Personal branding increases credibility
Another essential aspect of personal branding is to build credibility. According to a study by Edelman Trust Barometer, 64% of consumers say that they trust a brand because of shared values. In other words, if consumers share the same values as your personal brand, they will trust you more, which can lead to higher engagement and more business.
3. Personal branding impacts career growth
Personal branding has a significant impact on career growth. According to a study by LinkedIn, 70% of professionals state that they have been hired because of their personal brand. In addition, 80% of professionals surveyed stated that personal branding has helped them progress their career.
4. Consistency is key
Consistency is a vital aspect of personal branding. According to a study by Lucidpress, consistent branding across all mediums increases revenue by 23%. This highlights the importance of maintaining a consistent brand image across all platforms, from social media to blogging to personal websites.
5. Video content is king
Video content has become more popular than ever before, with 78% of people watching videos online every week. In addition, according to a survey by Social Media Examiner, 72% of marketers say that video content has increased engagement on their social media channels. Therefore, incorporating video content into your personal branding strategy is critical in 2022.
Conclusion
In summary, personal branding is an essential aspect of success in today’s professional environment. Having a strong personal brand can increase your job prospects, improve credibility, impact your career growth, bring consistency across your branding, and increase engagement through video content. By implementing these top personal branding statistics into your strategy, you can set yourself apart and achieve success in 2022.
(Note: Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)