Looking for a career in digital marketing? It’s no secret that the field of digital marketing continues to grow at an unprecedented rate. According to Glassdoor, digital marketing jobs are among the top 15 best jobs in the US based on market demand, overall job satisfaction, and salaries that can range from $50,000 to $120,000 for entry-level to experienced positions.
So, what are the top paying digital marketing jobs in 2021? Let’s take a closer look.
1. Chief Marketing Officer (CMO)
The CMO is responsible for creating and implementing the marketing strategy for a company. This role typically requires a combination of creative thinking, analytical skills, and leadership abilities in order to develop campaigns that not only enhance brand awareness but also drive revenue.
Median Salary: $173,000
2. Digital Marketing Director
A digital marketing director is responsible for overseeing the marketing of a company’s products or services online. This includes developing digital marketing strategies, managing social media accounts, and launching email campaigns. This role requires up-to-date knowledge of the latest digital marketing trends and strategies.
Median Salary: $118,000
3. Search Engine Optimization (SEO) Manager
An SEO Manager focuses on optimizing website content to rank higher in search engine results pages (SERPs). This includes keyword research, on-page optimization, and link building. A good SEO Manager must have excellent analytical skills and be up-to-date with search engine algorithms.
Median Salary: $75,000
4. PPC Manager
Pay-Per-Click (PPC) Managers primarily focus on managing and optimizing ad campaigns on search engines, social media platforms, and other digital marketing channels. This role requires strong analytical skills and proficiency with tools like Google AdWords and Facebook Ads Manager.
Median Salary: $67,500
5. Social Media Manager
A Social Media Manager manages a company’s social media accounts and is responsible for creating original content that engages audiences. This role requires fluency with different social media platforms, excellent creativity and writing skills, and a deep understanding of target audiences.
Median Salary: $51,000
In summary, digital marketing is a lucrative field with many career opportunities for those with the right skills and knowledge. Whether you’re interested in a CMO position, a digital marketing director role, or are looking to specialize in SEO, PPC, or social media management, the digital marketing field offers something for everyone. Make sure to stay up-to-date with the latest tools and trends, and you’ll be on your way to a high paying digital marketing career in no time.
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