Augmented reality (AR) has become increasingly popular in recent years, with companies making huge strides in developing innovative products and services for users around the world. As we approach the mid-point of 2021, we take a look at the top 5 best augmented reality companies that you need to know about.
1. Apple
The tech giant Apple is one of the most well-established players in the AR market. With its ARKit development kit, the company has paved the way for developers to create incredibly immersive AR apps. Since the release of ARKit in 2017, Apple has continued to push the boundaries of what’s possible with AR, releasing products like the iPhone 12 Pro, which boasts industry-leading AR capabilities.
2. Google
Google has been working on AR and virtual reality (VR) technology for years, and its efforts have resulted in some impressive products. The company’s ARCore development kit, which was released in 2018, has made it easier for developers to create AR apps that work on a wide range of Android devices. Google has also released its AR-based navigation system, Live View, which allows users to navigate through cities using their smartphone camera.
3. Samsung
Samsung has always been known for its cutting-edge technology, and it’s no different when it comes to AR. The company’s Galaxy S21 Ultra boasts some of the best AR capabilities in the market, allowing users to experience immersive AR content like never before. Samsung is also working on a new AR-based smart glasses that could take the technology to the next level.
4. Facebook
Facebook has become increasingly interested in the AR market in recent years, and it’s easy to see why. The company’s Oculus Quest VR headset is leading the market in terms of sales, and its AR-focused smart glasses could take the technology to the next level. Facebook is also investing in AR-based advertising, giving businesses the opportunity to create immersive ads that stand out from the crowd.
5. Niantic
Niantic is the company behind the hugely popular Pokémon Go mobile game, which introduced millions of players to the world of AR. The company has continued to develop innovative AR games, like Harry Potter: Wizards Unite, which have gained huge followings around the world. Niantic is also working on an AR cloud platform that could help developers create even more immersive AR experiences.
Conclusion
The AR market is growing rapidly, and these top 5 companies are at the forefront of its development. Whether it’s through their cutting-edge hardware or innovative software, these companies are pushing the boundaries of what’s possible with AR, and we can’t wait to see what they come up with next.
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