Top 10 Social Media Stats You Need to Know in 2021

As we move towards a more digital world, it’s no surprise that social media has become an integral part of our lives. It has drastically changed the way we engage, interact and share information with one another. As we move further into 2021, it’s essential to understand how social media is evolving, and what trends we can expect this year. Here are the top 10 social media stats you need to know in 2021.

1. Facebook Still Dominating the Social Media Realm

With over 2.7 billion active users, Facebook is still the most used social media platform. Although it has faced criticism in recent years, it remains a significant source of engagement for businesses and individuals alike. Facebook continues to introduce new features, including Rooms and Shops. These new introductions make it easier for brands to connect with their audience and increase revenue.

2. Instagram’s Popularity Continues to Rise

Instagram, which is owned by Facebook, has quickly become one of the most prominent social media platforms in recent years. It has over 1 billion active users worldwide, and its users are highly engaged. Instagram is also a business’s favourite tool for promoting their products and services, and the platform has made it easier to shop directly from posts.

3. LinkedIn is Growing in Popularity

LinkedIn, the professional social media site, saw a surge of new users in 2020. LinkedIn has over 740 million members worldwide and is continuously adding new features to help companies expand their reach.

4. Video is the Future of Social Media

Video already dominates social media. But 2021 is expected to mark an even more prominent shift towards video content. Short-form videos like TikTok are gaining popularity, as well as video stories on Facebook and Instagram. Videos are a great way to connect with an audience quickly, and we can expect more brands to jump on the trend this year.

5. Influencer Marketing is on the Rise

Influencer marketing is not a new phenomenon. But in recent years, it has gained significant traction. And it’s showing no signs of slowing down this year. Brands are partnering with influencers, and micro-influencers, to reach a broader audience and drive sales.

6. Authenticity and Transparency are Key

As social media continues to mature, authenticity and transparency are becoming increasingly important. People are no longer interested in brands that only promote their products. Instead, they want to see brands that are authentic, transparent, and engaging with their audience. Brands that show these traits will be the ones that succeed.

7. Social Media Will Play a More Significant Role in E-commerce

In 2021, we can expect social media to become an even more significant player in e-commerce. Facebook and Instagram have already introduced Shops, making it easier for businesses to sell directly from their social media pages. And this trend is only set to continue.

8. Social Media is Here to Stay

Social media isn’t a fad or trend that will go away anytime soon. Instead, it’s become an essential part of our daily lives, and it’s only going to continue to grow in 2021 and beyond. Brands that are not active on social media will fall behind their competitors.

9. Live Streaming is on the Rise

Live streaming has been available for some time, but it’s used has increased significantly in recent years. Live video is a great way to engage with an audience in real-time, and it’s become a popular tool for events and product launches.

10. Socially Responsible Brands Will Win

Customers are becoming more aware than ever about the brands they buy from and the impact it has on the world. Hence, in 2021, socially conscious brands that take responsibility for their actions towards society and the environment will outperform their competitors.

Conclusion

Social media isn’t going anywhere anytime soon, so it’s essential to stay up-to-date on the latest trends. As we move further into 2021, we can expect a continued emphasis on authenticity, transparency, and video content. Social media is a necessary tool for businesses to connect with their audience, so it’s essential not to fall behind the competition. By understanding the latest social media trends, businesses can capitalize on these insights and stay relevant.

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