TikTok’s Role in Shifting Attitudes Towards 996 Culture

TikTok’s Role in Shifting Attitudes Towards 996 Culture

996 culture has long been a topic of discussion, especially in China’s tech industry. The term refers to the grueling work hours that many employees in the industry are expected to work – 9 a.m. to 9 p.m., six days a week. While it has been a long-standing convention for companies to uphold these expectations, there is growing public opposition to the practice. In recent years, TikTok has shown that it has the potential to shift attitudes towards 996 culture.

One of the ways TikTok has brought attention to 996 culture is through its users. Many young Chinese people, the majority of whom are tech-savvy and connected to social media platforms like TikTok, are increasingly using the app to voice their opinions on the matter. TikTok, with its enormous user base, offers a platform for individuals to share their thoughts and experiences directly with a wider audience.

These user-generated videos often take on a creative and visually appealing approach – whether it be through animations, satirical skits, or informative infographics. As a result, these TikToks have been able to not only draw in audiences who might not be familiar with 996 culture but have also succeeded in amplifying and spreading dissatisfactions surrounding the practice. Naturally, more and more people are becoming aware of the increased awareness surrounding the 996 culture.

Another way that TikTok has played a role in shifting attitudes towards 996 culture is through the way the platform itself operates. The app’s algorithm caters to the interests of its users by promoting content that matches their viewing history. In China, workers may often make work-related searches on the platform. However, the algorithms on Chinese social media platforms are too often, regulated, monitored, and rewarded by the authorities.

What this means is that if a significant portion of users on TikTok are viewing videos that voice their opposition to 996 work culture, the algorithm naturally boosts and spreads these videos to reach a broader audience. As a result, more and more people are exposed to information and views surrounding the topic, ultimately leading to their increased understanding of the subject.

Additionally, TikTok’s format has made it easier for people to notice disparities between their work and their private lives. Many users post videos of them engaging in personal hobbies and activities outside of work, bringing attention to the fact that there is a world outside the office, demanding for work-life balance more than ever before.

In conclusion, TikTok is shifting attitudes towards 996 work culture because it is offering a platform for people to voice their concerns and opinions directly to a widespread audience, and its algorithm has the power to promote and spread these messages. Ultimately, TikTok’s role in the conversation around 996 culture highlights the power that social media platforms like it holds, speaking up about important issues that need to be heard.

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