The Ultimate Guide to Using Fashion Hashtags on Instagram
Instagram is a platform where anyone and everyone can showcase their passion to their audience. From the most simplistic challenges and trends to the most sophisticated looks and visuals, Instagram can make an impact on your life in an instant. The highlight of Instagram, however, is Fashion – from street styles to haute couture, Instagram has it all. The perfect way to be discovered and seen amidst the vast sea of Fashion bloggers and content creators is by incorporating the use of hashtags into your posts. Here’s your ultimate guide on how to do just that.
Understanding Fashion Hashtags
Hashtags are an excellent way to categorize and classify the content you are posting on Instagram. Hashtags can be used to identify different characteristics of the content you are posting and make it easier for others to find your posts. For instance, adding #vintage to your posts makes it easier for people searching for vintage looks to find your content. Similarly, #OOTD is a popular hashtag used to feature “Outfits of the Day.” The one aspect that differentiates Fashion hashtags from other categories is that it never follows any specific rules.
How to Find the Best Fashion Hashtags to Use
While it may seem easy to use any trending fashion hashtag, why not be a bit more strategic? Instead of solely relying on what’s popular on Instagram’s explore page, try locating your target audience and assessing their favorite hashtags. You can also make use of Instagram’s search tool, wherein you input a keyword and the app suggests a list of hashtag recommendations. Additionally, you can find fashion hashtag inspiration from influencer’s pages and Instagram fashion shows.
The Do’s and Don’ts of Fashion Hashtags
Fashion hashtags are under no set rules; thus, they can be used in various ways. However, to best optimize your hashtags, you should consider the following tips.
Do’s:
1. Keep your hashtags relevant to your post.
2. Use a mix of both Popular and Niche hashtags.
3. Avoid using too many hashtags in a single post.
4. Change up your hashtags regularly to reach new audiences.
Don’ts:
1. Don’t use hashtags that are irrelevant or misleading.
2. Never plagiarize fashion hashtags.
3. Do not use banned hashtags.
4. Don’t stuff your posts with too many hashtags.
Hashtag Case Studies
Case studies can provide an excellent idea of how fashion hashtags work on Instagram. For example, the hashtag #streetstyle has over 45 million posts, with several influencers leveraging this hashtag in their posts. Moreover, #sustainablefashion is another popular hashtag with over a million posts, with many people interested in environmentally-friendly fashion. Therefore, it’s essential to find your niche in the vast pool of hashtags.
Conclusion
With the ever-changing trends in Fashion, finding your place on Instagram can be a difficult task. Still, it’s essential to leverage it in your favor. By implementing the right mix of popular and niche hashtags in your posts, you can ensure that you reach your target audience and increase engagement. Keep your hashtags relevant, and always remember to shake things up to keep drawing new audiences.
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