The Top Market Beauty Trends You Need to Know in 2021
The beauty industry is always evolving, and 2021 is no exception. With the pandemic still affecting the way we live, beauty trends have been shifting towards practicality and self-care. In this article, we’ll explore the top market beauty trends you need to know this year.
1. Skinimalism
A trend that’s been gaining traction for the past few years, skinimalism involves simplifying your skincare routine. The idea is to use fewer products, but more effective ones that cater to your skin’s specific needs. This trend is all about embracing your natural beauty and focusing on achieving healthy, glowing skin. Brands like Glossier and Drunk Elephant have been leading the way when it comes to skinimalism products.
2. Sustainability
The beauty industry is known for its environmental impact, but more brands are taking steps to become more sustainable. From using recycled packaging to sourcing eco-friendly ingredients, sustainability has become a buzzword in 2021. Consumers are now more conscious of their impact on the environment, and they expect the brands they use to be too. Lush is a good example of a brand that has long been at the forefront of sustainability efforts.
3. Inclusivity
Diversity and inclusivity have been hot topics in recent years, and the beauty industry is finally catching up. Consumers are demanding more shade ranges, and brands are responding. The push for inclusivity doesn’t just stop at foundation shades, though. More brands are also catering to varying hair textures and skin concerns. Fenty Beauty, launched by Rihanna, made waves for their impressive range of foundation shades upon launch.
4. Mental Health
2020 was a tough year for everyone, and self-care has become essential. We’re seeing more beauty brands Catering to mental health concerns by promoting products that encourage relaxation and promote stress relief. Face masks infused with calming ingredients like lavender and chamomile are thriving, as well as aromatherapy products like bath bombs and candles. Lush’s “Sleepy” range has been a huge hit, with its lavender-scented lotion and shower gel.
5. Virtual Try-On
Due to the pandemic, most consumers have shifted their beauty shopping online. Virtual Try-On provides customers with the chance to test a product before they buy. It’s been a game-changer in the beauty industry, as it provides customers with a more in-depth look at a product before they invest in it. Sephora was one of the first brands to implement virtual try-on technology.
These are just a few of the top market beauty trends in 2021. As consumers become more conscious of their health and the environment, it’s no surprise that these trends have been gaining momentum. Brands that cater to these trends are poised for success, especially as we navigate through the ongoing pandemic.
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