The Top Information Systems Netflix Relies On to Keep You Hooked

The Top Information Systems Netflix Relies On to Keep You Hooked

We all know Netflix is one of the most popular streaming platforms worldwide. But do you know what makes Netflix so addictive? One word – information systems. Netflix utilizes information systems to analyze data, personalize content, and ensure customer satisfaction. In this article, we will take a closer look at the top information systems Netflix relies on to keep you hooked.

Content Personalization Algorithms

Netflix has a remarkable understanding of customer preferences, thanks to their advanced algorithms. Netflix uses sophisticated predictive algorithms that learn from users’ viewing habits, search history, and ratings to offer personalized recommendations. These algorithms use data mining and machine learning techniques to analyze large amounts of data and help customers discover new content that they’re likely to enjoy. According to a report, Netflix’s personalized recommendation system saves customers around 10 minutes of browsing time, which leads to increased engagement.

Real-time Streaming

One of the most critical information systems that Netflix uses is real-time streaming. Netflix uses a Content Delivery Network (CDN) to stream content to users. CDNs store copies of popular content in servers worldwide, allowing users to stream content without buffering or delays. Netflix has set up its CDN, called Open Connect, which allows them to cache 100% of their content. This enables the service to deliver speedy streaming, high-quality videos, and an overall better viewing experience.

Big Data Analytics

Netflix is a data-driven company. It uses big data analytics to analyze massive volumes of data generated by users in real-time. Netflix leverages tools like Hadoop and Spark to store, process and analyze data to get insights about customer behavior, content preferences, and viewer engagement. With this information, Netflix can optimize its content library, identify trends, and make informed decisions specifically targeted to increase viewership.

Customer Relationship Management (CRM)

Netflix places a strong emphasis on retaining customers. It achieves this through its customer relationship management system. The CRM system helps Netflix create a consistent customer experience across all devices, resolve customer issues quickly, and personalize the service to each customer. Netflix also uses CRM to provide customer-first support through its chat feature and personalized email campaigns. By using CRM systems, Netflix can create a customer-centric approach and keep customers engaged for longer.

Conclusion

Netflix’s use of advanced information systems has revolutionized the video streaming industry. The personalized algorithms, real-time streaming, big data analytics, and customer relationship management have all played a significant role in driving Netflix’s growth. Netflix’s commitment to understanding customer preferences and serving them personalized content ensures that the platform will continue to dominate the streaming landscape for years to come.