The Rise of Augmented Reality: A Look Back at 2007

The Rise of Augmented Reality: A Look Back at 2007

Augmented reality has become an increasingly popular topic in recent years. What started as a curious idea with few practical applications is now a thriving industry with a variety of uses in multiple industries. But when did it all begin? Let’s take a look back at 2007, the year that marked the rise of augmented reality.

What is Augmented Reality?

For those who are unfamiliar with the term, augmented reality (AR) is a technology that superimposes digital images onto the real world. This technology allows users to interact with a virtual environment in a real-world setting. Augmented reality has been used in education, gaming, tourism, and even medical training.

The Rise of Augmented Reality in 2007

In 2007, augmented reality was still in its infancy, with only a handful of applications to its name. One of the earliest and most significant AR apps was created that year, and it was intended for marketing purposes. That app was the BMW iDrive, which used AR to allow consumers to explore the interior and exterior of BMW’s vehicles.

Another notable event in 2007 was the release of the first AR-based video game, ARhrrrr! This game used the camera on mobile devices and allowed players to shoot down zombies that appeared on their screens.

That same year, Total Immersion – a company specializing in AR technology – developed a prototype for an interactive tabletop called ‘D’Fusion.’ D’Fusion allowed users to move virtual objects around on the table, giving them a new kind of digital interaction.

Why Was 2007 Important?

The release of these augmented reality technologies marked a significant turning point in the development of the industry. Prior to 2007, AR technology was primarily used by the military and some industrial applications. But with the marketing and gaming industries on board, AR became a more accessible technology for consumers.

The groundwork laid by these early applications allowed for further advancements in AR technology. Nowadays, you can find AR in marketing campaigns, virtual try-on apps, and various educational tools.

Conclusion

The transformation of augmented reality technology from a military and industrial tool to a thriving industry with a multitude of applications was a gradual but significant process. However, many experts agree that 2007 was a pivotal year in that journey. With the release of the BMW iDrive, ARhrrrr!, and D’Fusion, augmented reality finally emerged as a technology with practical applications for everyday consumers. Now, augmented reality is a fast-growing industry with a vast range of applications that span different sectors of the economy.