The Latest Digital Marketing Statistics You Need to Know in 2021

The world of digital marketing is ever-evolving, and staying updated with the latest trends and statistics has never been more important. As we move forward into 2021, here are some of the latest digital marketing statistics you need to know.

1. Online Conversion Rates Are Up: With more and more people flocking to online shopping, e-commerce conversion rates have increased by 8.8% in 2020 and are expected to continue climbing this year.

2. Video Continues to Rule: Videos and live streams are becoming increasingly popular, with 54% of consumers stating they prefer video content from brands they support.

3. The Power of Influencer Marketing: Influencer marketing is on the rise, with 89% of marketers stating that their ROI from influencers is comparable or better than other marketing channels.

4. Messaging Apps: According to a survey conducted by Facebook, over 56% of people surveyed would rather message customer service than call, meaning it’s important to integrate messaging apps into your marketing strategy.

5. AI and Automation: The role of artificial intelligence and automation in digital marketing continues to grow, with 57% of marketers using AI to optimize their campaigns.

6. High Importance of SEO: Search engine optimization is still a crucial component of digital marketing, with 53% of website traffic coming from organic search.

7. Personalization Counts: Customers now expect personalized experiences from brands they engage with, with 80% indicating they are more likely to make a purchase when brands offer customized experiences.

In conclusion, staying up-to-date on the latest digital marketing statistics is essential for success in the fast-paced digital landscape. By leveraging these insights, you can develop a marketing strategy that is more targeted and effective, ultimately driving success for your business in 2021.