The Super Bowl is one of the most watched events in America, with millions of viewers tuning in every year to enjoy the game and all the festivities that come with it. However, it’s not just the football that people are interested in – the Super Bowl is also known for its catchy and memorable commercials.
In this article, we will take a closer look at the marketing strategies used in Super Bowl commercials, and what makes them so effective. Whether you’re a marketer yourself or just interested in the world of advertising, we hope you’ll find this article informative and engaging.
One of the key factors that makes Super Bowl commercials so successful is their ability to resonate with their target audience. Advertisers know that the Super Bowl draws a diverse range of viewers, so they create ads that are relatable to everyone – regardless of age, gender, or background.
For example, one of the most memorable Super Bowl commercials of recent years was Budweiser’s “Puppy Love” ad. This heartwarming commercial featured a group of adorable puppies forming a bond with a beautiful Clydesdale horse. The ad tugged at the heartstrings of viewers all across America, and quickly went viral.
Budweiser’s marketing team knew that people love cute animals, and that they also associate Budweiser with the image of traditional American values. By combining these elements in their commercial, they were able to create an emotional connection with their viewers that went beyond just selling beer.
Another important aspect of Super Bowl commercials is their ability to generate buzz before and after the event. Advertisers often release teasers or sneak previews of their commercials in the weeks leading up to the game, creating anticipation and excitement among their target audience.
For example, in 2018, Amazon released a series of teasers featuring celebrities like Gordon Ramsay and Anthony Hopkins, all asking Alexa (Amazon’s virtual assistant) to do various things for them. The teasers were funny and engaging, and left viewers curious to see what the actual commercial would be like.
When the commercial finally aired during the Super Bowl, it lived up to expectations – featuring even more celebrities and highlighting the various features of Alexa in a humorous and relatable way. Not only did Amazon’s commercial generate a lot of buzz online during the game, but it also helped to increase sales of Alexa devices in the following weeks.
In conclusion, Super Bowl commercials are more than just a chance for companies to sell their products – they’re also a platform for creative and effective marketing strategies. By creating ads that resonate with their target audience, generate buzz, and capture the spirit of the event, advertisers are able to create memorable commercials that stick with viewers long after the game is over. Whether you love or hate the commercials, there’s no denying their impact on the world of advertising and marketing.
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