The Importance of Informed Delivery for E-commerce Sellers
With the rise of online shopping, e-commerce sellers are paying close attention to every aspect of their customer’s buying journey. From the ease of their website navigation to the delivery process, every detail is vital to ensuring a positive shopping experience. Making sure customers are informed and up-to-date about their orders is a primary part of the process. This is where Informed Delivery comes into play.
Informed Delivery is a free service provided by the United States Postal Service (USPS). This service allows customers to track their mail and packages, get a preview of their incoming mail, and manage their deliveries from a computer or mobile device. Informed Delivery has numerous benefits for both customers and e-commerce sellers. Here are some reasons why Informed Delivery is critical for e-commerce sellers.
Increased Transparency
One of the most significant advantages of Informed Delivery for e-commerce sellers is transparency. With Informed Delivery, customers can get an idea of when their package will arrive before it even gets to the door. This service enables the seller to keep their customers informed throughout the entire delivery process. Real-time updates on package location and expected delivery time keep the customers happy and create trust with the seller. It also gives the seller the ability to anticipate any issues that may arise and resolve them proactively.
Reduced Delivery Issues
E-commerce sellers put in a lot of effort to deliver packages to their customers. However, delivery issues like lost or undelivered packages can occur. Informed Delivery helps reduce these issues by giving customers the ability to manage their mail better. With this service, customers can approve or reschedule deliveries if they cannot be at home at the time of delivery. In return, e-commerce sellers benefit from fewer delivery re-attempts, saving them both time and money.
Increased Sales
Informed Delivery can help drive repeat sales by providing e-commerce sellers with an additional branding opportunity. A package that arrives with a custom message, a discount coupon, or a personalized offer helps to create a better connection with customers. It can also help to build customer loyalty and increase the likelihood of repeat purchases.
Conclusion
Informed Delivery is a robust tool that all e-commerce sellers should consider integrating into their delivery process. Giving customers real-time updates on package location and expected delivery times keeps them informed and happy. With Informed Delivery, e-commerce sellers can also reduce the risk of delivery issues and drive further sales. As online shopping continues to grow, e-commerce sellers must prioritize every aspect of their customer’s buying experience, including delivery.
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