The Impact of Informa’s FasterForward Sustainability Program on the Event Industry
The event industry is one of the biggest contributors to the global economy, but it is also known for its significant impact on the environment. The event industry generates a lot of waste, consumes a lot of energy, and causes a high carbon footprint. In response to this, Informa, a global events company, has launched a sustainability program called FasterForward. This article examines the impact of the FasterForward program on the event industry.
What is Informa’s FasterForward Sustainability Program?
Informa’s FasterForward Sustainability Program is a company-wide initiative aimed at reducing the environmental impact of its events. The program focuses on four key areas: waste generation, energy consumption, carbon footprint, and stakeholder engagement. Through this program, Informa aims to minimize the negative impact of its events on the environment and promote sustainable practices.
Reduction in Waste Generation
One of the key aspects of the FasterForward program is the reduction of waste generation. Informa has implemented a range of measures to achieve this, from using reusable materials to reducing the use of single-use plastics. For example, at the Natural Products Expo West event, Informa replaced single-use plastic water bottles with refillable bottles, preventing the generation of thousands of plastic bottles.
Reduction in Energy Consumption
The second focal point of the FasterForward program is the reduction of energy consumption at events. Informa has introduced several sustainable measures to achieve this, including the use of LED lighting, energy-efficient AV equipment, and renewable energy sources. At the Bellavita Expo in Amsterdam, Informa used a combination of solar panels and wind turbines to generate clean energy, reducing the carbon footprint of the event.
Reduction in Carbon Footprint
Informa’s FasterForward program also targets the reduction of the carbon footprint of events. Informa has implemented several initiatives to reduce the carbon footprint, such as encouraging the use of public transport, implementing carbon offsetting programs, and reducing paper consumption. Informa’s participation in the UN Global Compact’s Climate Neutral Now initiative has also helped the company to achieve carbon neutrality across its events.
Stakeholder Engagement
The final focus area of the FasterForward program is stakeholder engagement. Informa understands that sustainability is a shared responsibility and therefore works closely with its stakeholders to promote sustainable practices. Informa engages with exhibitors, suppliers, and attendees to promote sustainable practices and raise awareness of the program.
Conclusion
The FasterForward Sustainability Program by Informa has demonstrated that sustainable practices can be integrated into the event industry without compromising the quality of events. The program has shown that it is possible to reduce waste generation, energy consumption, and carbon footprint while still delivering successful events. Informa’s commitment to sustainability is a positive step in the direction of a more sustainable future for the event industry.
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