The Fashion Pact: How Brands are Committing to Sustainability

The Fashion Pact: How Brands are Committing to Sustainability

As the impact of climate change becomes increasingly evident, consumers are demanding that brands take responsibility for their impact on the environment. The fashion industry is one of the largest polluters, responsible for 10% of global carbon emissions and 20% of global wastewater. In response to this, many brands have signed The Fashion Pact, a commitment to sustainability.

What is The Fashion Pact?

The Fashion Pact is a coalition of over 60 fashion brands, including Adidas, Burberry, Stella McCartney, and Zara, committing to three main goals: reducing greenhouse gas emissions, restoring biodiversity, and protecting the oceans.

Reducing Greenhouse Gas Emissions

To achieve this goal, brands are pledging to participate in the Science-Based Targets initiative. This initiative sets a standard for companies to reduce their emissions in line with the Paris Climate Agreement, which aims to limit global warming to 1.5°C. Brands are also committing to switch to 100% renewable energy for all their operations by 2030.

Restoring Biodiversity

Fashion brands are acknowledging that the industry contributes to biodiversity loss, and are committing to halting deforestation, protecting animal welfare, and promoting sustainable agriculture. By 2025, brands have pledged that 100% of their key materials will be traceable and sustainable.

Protecting the Oceans

The fashion industry is one of the largest contributors to ocean pollution, with microplastic fibers from synthetic textiles entering the waterways. To reduce this impact, brands are pledging to eliminate single-use plastic from their operations by 2030 and set up programs for collecting and recycling textile fibers.

Examples of The Fashion Pact in Action

One example of a fashion brand putting The Fashion Pact into action is Burberry. The brand has committed to becoming carbon neutral in their direct operations by 2022 and reducing their supply chain emissions by 30% by 2030. They are also investing in innovative materials, such as ReBurberry, a collection made of sustainable materials like recycled polyester and nylon.

Another example is H&M, who are committed to using 100% sustainable materials by 2030. They are also providing customers with a way to recycle their old clothing through their Garment Collecting program, where customers can drop off used clothing at any H&M store and receive a discount on their next purchase.

Conclusion

The Fashion Pact represents a positive step towards sustainability in the fashion industry. By collaborating and committing to shared goals, fashion brands can make significant progress in reducing their impact on the environment. As consumers, we have the power to support these brands and push for further change in the industry.

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