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Streetwear – a style that started as a counterculture movement, has now become a mainstream clothing style across the globe. It applies to a wide range of clothing styles that began from skate and surf culture in California in the 1980s. It was a way for young people to differentiate themselves from older generations.
In the 1990s, streetwear began to gain more mainstream attention. Hip-hop artists and rappers started incorporating clothing items like oversized t-shirts, snapback caps, and baggy jeans into their wardrobe. As their popularity grew, streetwear began to gain more recognition, and designers started to take notice.
Today, streetwear has evolved into a multi-billion dollar industry with brands like Supreme, Bape, and Off-White leading the scene. Fashion Week regularly features streetwear-inspired clothing and collaborations with established fashion houses.
However, the evolution of streetwear does not come without criticisms. Some argue that it has lost its edge and originality. Others claim that it has become too expensive and exclusive, no longer accessible to its original audience.
Regardless of the criticisms, the trend towards streetwear is still undeniable. From everyday wear to designer collaborations, it is clear to see that the style is here to stay.
In conclusion, streetwear began as a subculture for young people to express themselves and has now evolved into a pop culture phenomenon. As streetwear continues to evolve, it will be fascinating to see where this fashion phenomena leads in the years to come.
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