The Evolution of Beauty Standards: From 90s Icons to Today’s Influencers
The concept of beauty has undergone significant changes over the course of the past few decades. Today’s beauty standards are vastly different from those in the 90s, and this evolution has been largely driven by social media and the rise of influencers. In this article, we’ll explore this evolution, and the impact it has had on the way we perceive beauty.
The 90s: A Time of Supermodels and Unrealistic Expectations
In the 90s, the beauty industry was dominated by supermodels, and women were expected to adhere to a specific set of beauty standards. The ideal woman was tall, thin, and possessed of long, flowing hair and clear skin. This ideal was perpetuated by the media, with glossy magazines filled with images of incredibly beautiful women who appeared to be flawless.
However, this ideal was not achievable for most women, and the pressure to conform to these standards resulted in widespread dissatisfaction with how women looked. It was a time of unrealistic expectations, and many women felt that they were not pretty enough to measure up.
The Rise of Social Media and the Influencer
The rise of social media has brought about a revolution in the beauty industry. It has given people a platform to express themselves and has allowed individuals to become their brands. This has resulted in the emergence of influencers, who have a significant impact on the way we perceive beauty.
Influencers are people who have a strong social media presence and a significant following. They are usually seen as authorities on specific topics related to beauty, such as makeup, skincare, and hair care. They often post pictures and videos of themselves, showcasing their look and the products they use.
The Effect of Influencers on Beauty Standards
Influencers have had a profound impact on the beauty industry. They have challenged traditional notions of what is beautiful, and have encouraged women to embrace their individuality. They have also brought about a more inclusive and diverse approach to beauty, with influencers of all races, body types, ages, and backgrounds represented.
Influencers have also allowed for greater transparency in the beauty industry. They often post about their struggles with skin issues, and share their own experiences with different products. This has helped to demystify the industry and has made it more accessible to the average person.
Conclusion
The evolution of beauty standards from the 90s to today has been significant. We have moved away from the supermodel ideal and have embraced a more diverse and inclusive approach to beauty. This has been largely driven by the rise of social media and the influencer. We can now celebrate beauty in all its forms, and can appreciate the unique qualities that make each of us special.
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