The Dos and Don’ts of Identifiable Marketing Materials

When it comes to marketing, having identifiable marketing materials is extremely important. These materials can include everything from your logo and website, to your social media accounts and other promotional materials. While you want your materials to stand out and be memorable, there are some dos and don’ts to keep in mind when creating and using them.

DOs:

1. Keep your branding consistent – Whenever possible, use the same look, feel, and tone across all of your marketing materials. This will help people recognize your brand and feel more connected to it.
2. Make sure your materials are high-quality – Whether it’s your website or a brochure, make sure that the materials you’re using are professional-looking and represent your brand well.
3. Use eye-catching design elements – Use colors, photos, and other design elements to make your materials stand out and catch people’s attention.
4. Be clear and concise – Make sure that any messaging on your marketing materials is clear and easy to understand. Avoid using too much jargon or technical language that will confuse people.
5. Be authentic – Make sure that the messaging and design of your materials accurately represents your brand and what you stand for.

DON’Ts:

1. Don’t plagiarize – It can be tempting to borrow text or images from other sources, but this can damage your brand’s reputation and potentially lead to legal issues. Make sure that all of the materials you use are original or properly licensed.
2. Don’t overdo it – While you want your materials to be eye-catching, be careful not to use too many design elements or make them too busy. This can overwhelm people and make them less likely to engage with your brand.
3. Don’t be inconsistent – Make sure that your materials are consistent across all platforms and channels. This means using the same logo, colors, and tone whether you’re promoting your brand on social media, your website, or a promotional flyer.
4. Don’t be disingenuous – Make sure that your materials accurately represent your brand and what you stand for. Don’t make false promises or try to be something you’re not.
5. Don’t ignore feedback – If people are consistently telling you that they have trouble understanding your messaging, or that your materials are confusing or hard to read, take their feedback seriously and make changes as needed.

By keeping these dos and don’ts in mind, you can create marketing materials that effectively promote your brand and engage your target audience. Remember, the goal is to be authentic, memorable, and consistent across all platforms and channels.