The Beauty Now: Top 5 Trends in Skincare and Makeup

In today’s fast-paced world, people are more focused on self-care and healthy living. Skincare and makeup have always been an essential part of every person’s daily routine and have evolved over time. With the rise of social media and influencer marketing, beauty trends have become increasingly relevant in recent years. In this article, we will explore the top 5 trends in skincare and makeup.

1. Clean Beauty

Customers have become more aware of the ingredients in their skincare and makeup products. As a result, clean beauty has emerged as a trend. Clean beauty refers to products made from non-toxic organic ingredients that do not harm the skin or the environment. Brands such as Drunk Elephant, Herbivore Botanicals, and Tata Harper have capitalized on this trend, and the clean beauty market is projected to reach $22 billion by 2027.

2. Skincare Rituals

Gone are the days of simple cleansing and moisturizing routines. Skincare rituals have become a trend, with customers adopting an extensive and personalized approach to skincare. The Korean skincare routine, which involves several steps such as double cleansing, toning, and layering products, has gained popularity globally. Additionally, jade rollers and gua sha stones have become a common tool used in facial massage and are believed to reduce puffiness and improve circulation.

3. Bold Lips and Soft Eyes

Makeup trends have shifted away from the bold smokey eye and towards the soft, natural look. Soft, muted eyes paired with a bold lip have become a classic look that is effortless yet glamorous. Red and deep berry hues have remained popular for a bold lip color, while neutrals and pastels have dominated the eyeshadow palette.

4. Skincare Supplements

Healthy skin starts from within, and skincare supplements have become a trend. Collagen supplements, which are believed to improve skin elasticity and reduce the appearance of wrinkles, have gained popularity. Other supplements, such as probiotics and omega-3 fatty acids, have also been marketed for their benefits to skin health.

5. Sustainable Beauty

Sustainability has become a major issue globally, and the beauty industry has responded by turning to eco-friendly practices. Brands have started using recyclable packaging and reducing their carbon footprint. Clean energy and sustainable sourcing have also become important factors in the production of makeup and skincare products.

In conclusion, the beauty industry has seen several trends emerge in recent years. Clean beauty, skincare rituals, bold lips and soft eyes, skincare supplements, and sustainable beauty are some of the trends that have gained popularity among customers. As the industry continues to evolve, it’s essential to stay informed on the latest trends and products to keep up with the changing landscape of beauty.

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