Networking is an important skill that a lot of people in different professions should master. For entrepreneurs and freelancers, networking can help them get new clients or contracts. For job seekers, networking can provide them job leads and introductions to potential employers. However, connecting with people is not enough. A consistent follow-up is necessary to keep the connection strong.
In this era of social media and online networking, it is easier to connect with people. Nonetheless, that doesn’t mean a true connection has been established, The content and way of engagement also matter. Face-to-face communication is still better in building strong connections, but with the COVID-19 pandemic limitations remote engagement could suffice.
One way to get started with effective networking is to show genuine interest in the person you are talking or work-related. asking questions is the best way to get to know someone better. You can talk about their work, interests, or anything that’s on their radar at that moment.
Once you had the conversation, keep the communication going. Send a follow-up email within 24 hours to show your appreciation of the meeting and to emphasize the content of the conversation. This email should include useful links and resources according to their interest alongside reinforcing the connection.
Send an article that sparked you remembering the person or an event that aligns with their interests you think they should attend, and propose working together on anything relevant you both talked about.
Creating a reminder to follow up can help keep you on track with keeping the networking connection strong. Try to check in every two to three months to touch base. Avoid only reaching out when you want something — make sure to engage about how they are, their updates, and what they are currently working on.
Remember, building a strong connection is a two-way street. Show genuine interest in someone and their work and keep in touch with them regularly. Maintaining a strong networking connection can pave the way for partnership, career opportunities, or even lifelong friendships. And once you master the art of follow-ups, it becomes naturally integrated into your way of communication.
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