As businesses increasingly turn to social media to engage with their audience and gain exposure, it’s essential to create content that is both effective and efficient. This is where the 70-20-10 rule comes in, offering a guide to social media content creation that maximizes engagement and minimizes effort.
The 70-20-10 rule is a framework that suggests dividing your content into three categories based on their expected success rates. Essentially, 70% of your content should be low-risk and proven to work, 20% should be a bit riskier and experimental, and the remaining 10% should be high-risk and geared towards innovation.
The 70% portion is where you’ll focus on your bread-and-butter content, providing your audience with the reliable and consistent material that they expect from you. This could include blog posts, curated content, evergreen content, and other low-risk pieces that have proven to be popular with your audience.
The 20% portion is your chance to take some creative risks and try out different types of content that may not be as tried-and-true. This could be experimenting with video content, guest blog posts, or social media takeovers. These pieces may not always hit the mark, but they allow you to keep your content fresh and interesting while learning more about what your audience responds to.
Finally, the remaining 10% is your opportunity to go all out and create truly innovative content. This could include contests, user-generated content campaigns, or out-of-the-box marketing strategies. While these high-risk pieces may not always work out, when they do, they have the potential to catapult your brand to the next level.
Overall, the 70-20-10 rule is an effective strategy for social media content creation since it achieves the right balance between efficiency and creativity. By focusing on the right mix of proven tactics, experimentation, and innovative concepts, you can ensure that your social media content is both engaging and effective.
But how can you ensure that your content is truly effective? Here are a few key tips to keep in mind:
1. Know your audience: To create social media content that resonates with your audience, you need to understand who they are, what they care about, and how they interact with your brand.
2. Use analytics to track success: Keep track of your social media metrics to see what’s working and what’s not, and adjust your strategy accordingly.
3. Stay on brand: Even as you experiment with new types of content, make sure that it still fits within your brand identity and messaging.
4. Don’t forget the visuals: With social media being such a visually-driven platform, it’s essential to create eye-catching graphics and videos that grab your audience’s attention.
Ultimately, by following the 70-20-10 rule and keeping these tips in mind, you can create social media content that gets results and helps establish your brand as a thought leader in your industry.
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