Surprising Digital Marketing Statistics That Can Revolutionize Your Strategy
Digital marketing has seen massive growth over the past decade, and businesses of all sizes are turning to digital platforms to reach out to their target audience. However, without a well-planned strategy, even the best of businesses fail to generate the desired results. In this article, we’ll be looking at some surprising digital marketing statistics that can revolutionize your strategy.
1. Social Media Marketing
Social media marketing has become a crucial part of any digital marketing strategy. As per a recent survey, an average person spends 116 minutes on social media platforms every day. Furthermore, Facebook (at 2.8 billion monthly active users) and Instagram (at 1.2 billion monthly active users) remain the top social media platforms used by businesses to reach out to their audience.
2. Video Marketing
Did you know that 85% of internet users in the US watch video content each month? Video marketing has become an essential tool for businesses to market their products and services. And it only gets better – when an email contains a video, the click-through rate increased by 200-300%.
3. Mobile Marketing
The world we live in is increasingly mobile-first. Over 50% of global internet traffic comes from mobile devices. It has also been noted that 81% of mobile searches are for something local, making mobile marketing an unbeatable tool for local businesses.
4. Email Marketing
Email marketing has been set aside by many businesses, but it is still one of the most effective marketing methods available. In fact, emails with personalized subject lines generate 50% higher open rates, according to a study conducted by Hubspot.
5. Search Engine Optimization (SEO)
Search engine optimization is essential for businesses as it helps them to remain visible in search engine results. Did you know that the top five results on Google receive 75% of clicks? Additionally, if a website’s load time is more than three seconds, 57% of users will abandon it.
Conclusion
These statistics are no feather in the wind. They should be carefully considered in creating an effective digital marketing strategy. A combination of these methods can help businesses reach out to their target audience better and faster. Understand your audience, create engaging content, and you’ll be well on your way to digital marketing success.
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