Redefining Runway Culture: Why a Fashion Show with No Fashions is the Future
Fashion shows have been a staple of the fashion industry for decades. They are glitzy events where designers get to showcase their latest creations on models as they strut down the runway. However, there is a growing trend in the fashion industry towards redefining the traditional runway format. It’s the fashion show with no fashions – and it’s the future of runway culture.
The idea for a fashion show without any clothes may seem counterintuitive, but it’s not as strange as it sounds. In recent years, fashion shows have become less about the clothes and more about the spectacle. With celebrity appearances, music performances, and elaborate stage designs, designers have used their runway shows to create a brand experience rather than showcase their clothes. This trend has marginalized the clothes themselves, reducing them to mere accessories to the celebrities and entertainment.
Enter the fashion show with no fashions. This concept aims to restore the focus on the clothes themselves – how they are made and the creative process behind them. Instead of models walking down the runway wearing the clothes, the clothes take center stage. Focusing on the construction, design and materials, these fashion shows strip away the distractions and return the focus to the clothes themselves, offering a much deeper appreciation of the craft behind fashion design.
One of the leading cultivators of this emerging style of a runway show is British fashion label, Phoebe English, who has been staging presentations featuring explored silhouettes of future collections with detailed notes on fabrication, fabric sourcing and production. In an interview with Vogue, Phoebe has said, “We started to realize that anecdotal stories or the tactile qualities of the materials didn’t make it on a catwalk…”, essentially emphasizing that creativity and business strategies are not the only aspects that are important in fashion. According to her, the real focus should always be on the craftsmanship that shapes fashion into the elegant and influential industry it is today.
The fashion show with no fashions concept offers a fresh perspective on the direction the fashion industry is taking. It’s a new way of showcasing clothes, one where creativity, artistry and craftsmanship take center stage. While there is no denying the impact of traditional runway shows, the fashion show with no fashions offers an opportunity for the creative process itself to be celebrated and to be appreciated for what it is – an art form.
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