As we approach another year, businesses must gear up for social media and digital marketing. Putting minor events and significant social media holidays on their marketing calendars can help businesses stay prepared and consistent in their social media marketing campaigns.
The social media landscape continues to evolve, and new trends emerge. Therefore, businesses must stay ahead of the curve and prepare their social media calendars months in advance. By doing this, they will make it easier to post regular updates, create content, and build brand awareness.
So, what are some critical social media holidays to consider next year? Let’s take a look.
1. Valentine’s Day – February 14
Most often associated with the celebration of love, Valentine’s Day can provide the perfect chance for businesses that deal with romantic gifts and treats. But it’s also an opportunity for other companies to think creatively and post updates and campaigns that share links to other products or services.
2. Women’s History Month – March
In March, the month dedicated to women’s history, businesses can celebrate inspirational women by sharing their stories and celebrating their achievements. It’s a time for businesses to promote, inspire and educate their followers on gender equality.
3. Earth Day – April 22
Another big event on the calendar is Earth Day. This marked holiday provides businesses with a chance to showcase their eco-friendly practices and highlight the importance of protecting the environment. Whether by sharing tips for a greener lifestyle or by demonstrating how businesses are managing their carbon footprint, Earth Day is an essential event on social media.
4. World Social Media Day – June 30
World Social Media Day celebrates the most transformative communication tool of our time. Social media marketing is playing a crucial role in most businesses’ lives today, and to celebrate the power of social media, businesses can run campaigns and create promotional content on this day.
5. American Independence Day – July 4th
July 4th is one of the most anticipated holidays of the year for Americans and for businesses. Businesses can post updates regarding their products or services with a patriotic twist on this day – this way, they will gain the attention of new customers and followers.
6. National Small Business Day – Sept 15
A day dedicated to recognizing the efforts of small businesses makes it easy for businesses to share their own stories, celebrate their entrepreneurial spirit, and showcase their products and services.
7. Black Friday – November 25
Black Friday is one of the busiest shopping days of the year. Businesses can expect to receive a high volume of traffic, and to take advantage of this, they must prepare their social media strategy well in advance. By sharing exciting deals and discounts, companies can ensure a considerable cut of their potential year-end revenue.
The Bottom Line
In conclusion, preparing and planning ahead for the social media calendar is essential for businesses today. With so many social media holidays to celebrate, make an effort to take advantage of each one and create campaigns that fit your business & audience. Businesses should consider these events in their social media strategy to stay relevant in the industry and engage with their target audience. By doing this, they will remain top of mind and generate more leads, conversion, and revenue in the coming year.
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