Mobile Phones Market Share in India: A Look at the Top Brands in 2021
India is a country that has witnessed a massive growth in the mobile phone industry in recent years. The emergence of various affordable brands and the availability of cheap internet has led to an explosive increase in mobile phone usage in the country. In this article, we will be taking a closer look at the top mobile phone brands in India and their market share in 2021.
1. Xiaomi
Xiaomi is currently the undisputed king of the Indian mobile phone market. The brand has a 26% market share, and it has held this position for a long time. Xiaomi is known for producing affordable and high-quality phones that cater to the Indian market. Their Redmi Note series is particularly popular in the country. Xiaomi has managed to build a loyal fan base in India, and the brand is known for its exceptional after-sales service.
2. Samsung
Samsung is the second-largest mobile phone brand in India, with a 22% market share. Samsung has been a dominant player in the Indian market for a long time, and the brand is known for its premium phones that cater to the higher end of the market. Samsung recently launched the Galaxy M series, which is aimed at the mid-range market, and it has been performing well in India.
3. Vivo
Vivo is the third-largest mobile phone brand in India, with a 16% market share. Vivo is known for its unique design and camera features. The brand has managed to capture the hearts of Indian youth with its affordable and stylish phones. Vivo is also a sponsor of the Indian Premier League (IPL), which has helped the brand in gaining a large number of fans in the country.
4. Realme
Realme is the fourth-largest mobile phone brand in India, with a 14% market share. Realme entered the Indian market in 2018, and the brand has been growing at an unprecedented pace ever since. Realme is known for producing phones that cater to the budget and mid-range market. The brand has also been expanding its portfolio with the recent launch of the Realme GT, which is a premium phone aimed at the higher end of the market.
5. Oppo
Oppo is the fifth-largest mobile phone brand in India, with a 10% market share. Oppo is known for its stylish phones with unique camera features. The brand has a strong presence in the offline market, and it has been expanding its online presence with the recent launch of its e-store. Oppo has also been sponsoring various cultural events in India, which has helped the brand in gaining visibility in the country.
Conclusion
The Indian mobile phone market is highly competitive and dynamic. The top mobile phone brands in India are constantly innovating and launching new phones to cater to the specific needs of the Indian market. Xiaomi, Samsung, Vivo, Realme, and Oppo are the top five mobile phone brands in India, and they account for more than 80% of the market share. The Indian mobile phone market is expected to grow even further in the coming years, and it will be interesting to see how these brands continue to dominate the market.
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