Meet the Fierce and Fabulous Fashion CEO Changing the Game
Have you heard about the fashion CEO who is completely changing the game? You may not recognize the name Aurora James right away, but if you have been following the fashion industry for some time, then you need to know about her. Aurora James is the founder of Brother Vellies, a sustainable fashion brand that focuses on creating jobs for traditional African artisans while promoting the industry’s use of environmentally friendly materials.
The Early Years
Aurora James is a native Canadian who grew up in Toronto. She spent much of her early childhood living and traveling throughout the Caribbean and other parts of the world, which exposed her to unique fashion styles and cultures. Ultimately, these experiences sparked her passion for fashion, and she later moved to Los Angeles to study at the Fashion Institute of Design & Merchandising (FIDM).
The Birth of Brother Vellies
Brother Vellies, which was launched in 2013, represents the diverse culture of Africa. Aurora packed up her bags and moved to Africa, where she began to work with traditional African shoemakers. When she returned to New York, she began to sell the handmade shoes at local flea markets. The response was so great that she started to gain traction, and soon, her brand Brother Vellies was born.
Impact on Sustainability
In a world where fast fashion reigns supreme, Brother Vellies is pushing for a different approach. Their shoes and bags are made from sustainable materials, humanely sourced by artisans in Africa. They also prioritize conscious materials, working with vegetable-tanned leather that is both ethical and eco-friendly. The company has been able to stimulate economic growth in African nations by partnering with these traditional artisans, and this has helped to make an impact in the industry while minimizing their carbon footprint.
The Brother Vellies Mission
The mission of Brother Vellies is more than just offering sustainable and responsible fashion. James’ brand is also aimed at educating and preserving the unique cultural traditions and craftsmanship of African artisans. They challenge the fashion industry’s long-standing practices and injustices towards Africans by working with local communities and advocating for fair pay for labor.
What’s Next for Aurora James and Brother Vellies?
As the world is turning its focus to the importance of diversity in the workplace, Aurora James and Brother Vellies are trailblazers in this field by promoting not just diversity but inclusion. The fashion house continues to expand, and its impact on the community and the world is only getting bigger. The company recently secured an investment from Jay-Z’s Marcy Venture Partners, which goes to show how much progress the brand has made in a short amount of time.
Conclusion
So, that’s the story of Aurora James and Brother Vellies. They are not just a fashion brand but a public model of activism towards sustainability, fair labor, and cultural preservation. This influential brand has shown that fashion can be more than a product and can be a force for transformative change. The fashion industry needs more leaders like Aurora James who put their passion, creativity, and business acumen to create powerful positive impact.
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