Social media has become an integral part of our daily lives and businesses are capitalizing on its potential to engage with their audience and increase their brand visibility. However, with so much content being shared on these platforms, it is easy for businesses to get lost in the noise.
To overcome this challenge, businesses can implement the 70-20-10 rule on their social media strategy. The rule is a simple yet powerful framework that helps businesses structure their content strategy in a way that maximizes their social media success.
The 70-20-10 rule is based on the principle that 70% of content should be informative and educational, 20% should be shared from other credible sources, and 10% should be promotional.
70% of Informative and Educational Content:
The majority of a business’s social media content should aim to provide value to the audience by educating them about the industry, sharing tips and tricks, or addressing common pain points. By doing so, businesses can establish themselves as thought leaders and increase their credibility. Moreover, educational content tends to generate more engagement, likes, shares, and comments than promotional content.
20% of Shared Content from Credible Sources:
Sharing content from credible sources is an excellent way to build relationships with other industry experts and provide even more value to the audience. This content can be curated from industry publications, thought leaders, or blogs that share similar values and interests as the business. By sharing this content, businesses add diversity to their content strategy and keep the audience engaged.
10% of Promotional Content:
Promotional content should be limited to 10% of the overall content strategy. This is because the audience tends to tune out content that is overly promotional, and it can hurt the business’s credibility. Instead, businesses should focus on creating impactful, compelling calls-to-action within their promotional posts. By doing this, businesses can put the spotlight on their products and services without coming across as overly sales-y.
To make the most of the 70-20-10 rule, businesses should plan their content strategy in advance. They should create a content calendar that outlines the types of posts they will publish each week, along with the themes, visuals, and hashtags that will be used. This will ensure consistency and allow businesses to measure their success over time.
In conclusion, the 70-20-10 rule is a powerful social media strategy that helps businesses maximize their social media success. By providing value to the audience, sharing content from credible sources, and limiting promotional content, businesses can gain credibility, build relationships, and engage with their audience on a deeper level. When implemented correctly, the 70-20-10 rule can help businesses stand out in a crowded social media landscape and achieve their marketing goals.
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