Social media marketing has become an essential component of every business’s marketing strategy. However, creating an effective social media plan can be a challenging task, especially for businesses without prior experience in the field. To help such businesses, marketing experts have developed a simple technique called the 70-20-10 rule that can significantly improve the effectiveness of their social media strategy.
What is the 70-20-10 rule?
The 70-20-10 rule is a simple framework for creating social media content. The rule suggests that businesses should allocate their social media content creation efforts in the following way:
70% of the content should be informative and educational, aimed at providing value to the target audience.
20% of the content should be curated, i.e., content created by other sources but relevant to the business’s niche.
10% of the content should be promotional, aimed at promoting the business’s products or services.
How can businesses maximize their social media strategy using the 70-20-10 rule?
1. Focus on providing value
The first step to leveraging the 70-20-10 rule is to put the focus on providing value in your content. The majority of your content should be informative, educational, and relevant to your target audience. This type of content helps build trust and credibility with your audience, which is the foundation of any successful social media strategy.
2. Curate relevant content
The second step is to curate relevant content. Curated content provides additional value to your audience and allows businesses to tap into the collective knowledge and expertise of the niche. Businesses can find relevant content by conducting searches on popular search engines and social media platforms like Twitter and LinkedIn.
3. Promote your business
The final step is to promote your business. While promotional content should only make up 10% of your social media posts, it’s an essential component of your marketing mix. Promotional content informs your audience of the products or services your business offers, giving them an incentive to engage with your business further.
Examples of the 70-20-10 rule in action
Using the 70-20-10 rule, businesses can create a balanced social media strategy that provides value to their audience while promoting their products or services. Some examples of the 70-20-10 rule in action include:
An accounting firm might create educational content around tax season tips (70%), curate relevant content from the IRS website (20%), and promote their tax preparation services (10%).
A fashion retailer might create educational content around sustainable fashion (70%), curate relevant content from fashion bloggers (20%), and promote their new seasonal collection (10%).
Conclusion
Maximizing your social media strategy using the 70-20-10 rule is a simple and effective way to create a well-rounded social media marketing plan. By allocating content creation efforts in a balanced way, businesses can provide value to their audience, build trust and credibility, and promote their products or services effectively. With the right mix of educational content, curated content, and promotional content, businesses can create a winning social media strategy.
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